Google acquires Feedburner for $100 mil

Published by Charl Norman on May 23rd, 2007, 5 Comments

Feedburner, one of the most useful and valuable free Web services in my experience, is now part of the big Goog, where, one can only hope they dedicate at least as much energy to the service side of this product as they naturally would to innovating it.

Feedburner launched in Chicago in 2004 and quickly became the premier RSS feed-burner for blogs and even newspaper Web sites. I�ve published dozens of feeds for a variety of projects using their tool and have also used Feedburner to publish media-rich RSS podcast feeds.

This deal is all-but officially announced, and is rumored to be an all-cash acquisition.

Google may be able to boost Feedburner�s struggling publisher�s ad network, but my main concern again here is Google�s imperfect track record in keeping acquired startups alive (of course, Dodgeball wasn�t nearly as established as Feedburner is when it was purchased).

Phantom

The internet should be renamed to Google!
http://www.foxinni.com Foxinni

I almost fell out of my seat.

This means alot of things.

A. Google now owns everyones emails. And for such a low price too. If i had the cash I’d buy it. It’s comforting somehow cus they are already my email provider.

B. Feedburner will now get all analyticsy. Feedburner had some holes in it. You couldn’t really get to where you want to… if you didn’t know what it was called. They had some really stupid names.

C. Google integration… they will turn it into a superpower email reminder app or get folks to use the Reader more. Which has it good and bad points.
http://www.zoopedup.com Charl Norman

Well im quite the google fan boy

I use Google Reader, Adsense, Adwords, Analytics and Google webmaster tools

Feedburner will be integrated into my GMAIL acc.. thats the bizniz
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http://www.arthritistreatmentlab.com Summer Lewis

Feedburner is really very useful for syndicating feeds from other websites.`’`

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