I believe this is the first peek of Facebook’s new ad scheme. You can see the ads down the left column. It was widely believed they would be similar to AdWords and they are.

The ads are not contextually accurate but this is obviously a pre-beta rollout. They will have no trouble attracting advertisers to plug the 10’s of thousands of targets once the platform is live. My first impression is the ads are unobtrusive and properly placed, although as mentioned these particular ads seem very run of the mill spam style advertisements.

More Facebook news

Microsoft buys 2% of Facebook for $240 Mil
Rumour: Facebook To Launch MP3 Store?
Facebook friend grouping on the way
Web stats are in: Facebook up 117%, Xanga the big loser -44%

Popularity: 13% [?]