In a market that is getting tougher and tougher, Ooyala the company that offers a next-gen solution for video monetization managed to raise $8.5 million in a Series B round of funding led by Sierra Ventures and some private investors. Because of that, Mark Fernandes, the managing director from Sierra is stepping on Board.

The innovative technology allows them to match concepts, object and settings from your viewing experience. For example if you see a nice yacht in a movie and you want one, you can initiate the purchase from the sponsor.

The money will be used to make the product better, and I have to agree that it can bring good income. The total amount of funding is up at $10 milion and I wish them luck with their product. So did Amazon, that awarded them the first prize at the Amazon Web Services Start-Up Challenge last month

We’ll keep you covered on that one.

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