Archive: October 2008

28 October
Feedalizr update – Facebook status

Feedalizr, the local life streaming Adobe air application, has released a update with one major new feature – you can post updates to your facebook status and review the statuses of others in your social graph -

MIH SWAT – We have just launched a new version of Feedalizr and what is SO special about this version is that we now provide users with the ability to update their facebook status (and also read their friends updates – sort of like facebook twitter).

Previous Feedalizr coverage here

28 October
Office photos – Yuppie Chef

Yuppiechef is an online store that is dedicated to finding and selling kick-ass cooking gadgets – Bandwidth Blog continues our series of office photos and take you inside the YuppieChef offices.

We believe that life is too short to flip an egg with just any run-of-the-mill spatula. We search the world of kitchen tools to bring the very finest culinary assets to your South African doorstep. For connoisseurs, Gordon Ramsay wannabe’s, generous gift-givers and kitchen posers – Yuppiechef is your one-stop killer kitchen gadget shoppe.

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27 October
Innovation Fund to Support Technologically Novel Ideas

From my personal experience, the guys with the great ideas aren’t usually wealthy. They come up with an invention but because they can’t afford to file for a patent or to develop it, the whole thing may die or some big tycoon steals everything out.

That’s why there is now an Innovation Fund, that will support (actually support the costs) techno-entrepreneurs to file for a Provisional Patent application and will also help them seek commercial partners. If you ask me that’s a great way to encourage South African technopreneurs to do what they do best.

Innovation Fund

And if you ever wondered how far in tech South Africa is … have you ever heard of the Joule? The South African electric car?

That’s exactly what the IF Pattent Support Fund will do. Help you with your  intellectual property rights and commercialization of your innovations, until they hit mass production. A certain focus will be on those people from previously disadvantage backgrounds. The black people.

There are some requirements and rules that make you eligible, so if you have something worth seeing, check out these guys.

13 October
MySpace Self Serve Ad Platform – MyAds

msmyads.jpgMySpace is expected to launch their self serve ad platform dubbed MyAds, which will be different from Facebook’s similar product. If Facebook only allows text ads, MyAds on MySpace will allow everyone to quickly create display ads (728×90 or 300×250 units) and quickly target and serve it.

Apparently getting your ad set up is not hard at all even if you don’t have graphic design, Photoshop or other related skills, because there are pre-built templates and a Flash tool that will help you with your every step.

The new self serve ad platform will charge its advertisers on a cost-per-click basis and will prioritize those that pay the most. However the system is also going to use relative click information, so that if your ad gets clicked a lot (like on Google’s AdWords) you will pay less.

One of the most interesting feature of MyAds is the hyper-targeting technology that their system uses. Each user is being profiled (1,200 categories!!!) based on what they did on the site over time. For example Michael Arrington of TechCrunch wanted to target “women who live in California between the ages of 25-30 who like motorcycles”. There are 2,842 of them on MySpace.

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At the moment MySpace is ranked #7 in Alexa’s Top 10 most trafficked websites, had $850 million or so in revenue last year and is expecting “MyAds to be a significant revenue source”. “It has already exceeded our launch expectations in the pre-launch phase,” said MySpace CEO, Chris DeWolfe.

09 October
CPUT Tenth Annual Media Conference to Cover Technology

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Social networking, blogging and web 2.0 technologies have had a big impact on our online world, changing it the way we have it today. This is why this years annual media conference hosted by the Cape Peninsula University of Technology (for the last 10 years) will focus on technology with an accent on “being online” and keeping relations.

This year’s event will take place on October 18th, starting at 8:30 and will have guest speakers like Melissa Attree (on social networking), Matthew Buckland (on mobile media), Vincent Maher (on Citizen media), Jayne Morgan (on Podcasts), Gavin Dudley (on news distribution), Charl Norman (on social networking), Barney Maharaj (on fabric technology), Zanephyn Keyzer (on microbiology & food Technology) and yours truly.

The Entrance fee to CPUT’s media conference is R20.00 and other than networking with others and probably learn something new, you’ll get a delicious brunch and goodie bag. Don’t worry if you don’t have a ticket already, they’ll be available at the door, but if you want to play safe get in touch with Rifqah Abrahams on 021 460 8348 or at AbrahamsRi@cput.ac.za

See you there.

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