Comments on: Adgator’s advertising reach soars http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/ South African and Global internet startup news Fri, 30 Jul 2010 12:10:40 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Charl Norman http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42747 Charl Norman Wed, 11 Feb 2009 17:18:47 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42747 Doh! Obviously, I mixed Afrigator and Adgator - sorry! Fixed. Doh! Obviously, I mixed Afrigator and Adgator – sorry!

Fixed.

]]> By: Justin Hartman http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42663 Justin Hartman Wed, 11 Feb 2009 09:11:39 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42663 Charl. Just to clarify. Adgator only has 343 blogs in total. We don't have thousands serving ads, just the selected few. Charl. Just to clarify. Adgator only has 343 blogs in total. We don’t have thousands serving ads, just the selected few.

]]> By: Charl Norman http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42661 Charl Norman Wed, 11 Feb 2009 08:59:56 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42661 Thanks Justin @Niel - IOL, News24 .. etc has double the traffic of all the blogs on Adgator - not just the top 343 News24 and IOL are the only local brands that consistently reach million uniques + Thanks Justin

@Niel – IOL, News24 .. etc has double the traffic of all the blogs on Adgator – not just the top 343

News24 and IOL are the only local brands that consistently reach million uniques +

]]> By: Justin Hartman http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42660 Justin Hartman Wed, 11 Feb 2009 08:52:36 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42660 Charl, yes you're spot on with your summary. Richard, it is somewhat skewed and we're working with the OPA to resolve this. The most important thing for us is to get the demographics and audited stats because we're selling off this inventory. So, while blogs are not under our ownership the onus is on us to use the blog inventory to sell off that. Charl, yes you’re spot on with your summary.

Richard, it is somewhat skewed and we’re working with the OPA to resolve this. The most important thing for us is to get the demographics and audited stats because we’re selling off this inventory. So, while blogs are not under our ownership the onus is on us to use the blog inventory to sell off that.

]]> By: Neil http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42656 Neil Wed, 11 Feb 2009 08:41:45 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42656 Are we saying IOL is about twice as popular as 343 of SA's best blogs combined? Are we saying IOL is about twice as popular as 343 of SA’s best blogs combined?

]]> By: Richard http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42655 Richard Wed, 11 Feb 2009 08:40:26 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42655 I see. Is this not creating a false reading on Nielsens to some extent however? This would be like Doubleclick claiming to have 400million impressions (as site visits) when in fact they are merely serving ads. I see. Is this not creating a false reading on Nielsens to some extent however? This would be like Doubleclick claiming to have 400million impressions (as site visits) when in fact they are merely serving ads.

]]> By: Charl Norman http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42652 Charl Norman Wed, 11 Feb 2009 08:24:49 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42652 <p>Hi Richard</p> <p>Adgator's audience reach is the 9th biggest in SA because of their ability to serve ads on all the blogs in SA (who has joined their network)</p> <p>Its not their traffic/audience to Afrigator/Adgator but their advertising reach</p> <p>Their press release is confusing but I think I made sense of it </p> <p>They need demographics for their advertising network to sell to advertisers - thats why they use Nielsens to track the impressions</p> Hi Richard

Adgator’s audience reach is the 9th biggest in SA because of their ability to serve ads on all the blogs in SA (who has joined their network)

Its not their traffic/audience to Afrigator/Adgator but their advertising reach

Their press release is confusing but I think I made sense of it

They need demographics for their advertising network to sell to advertisers – thats why they use Nielsens to track the impressions

]]> By: Richard http://www.bandwidthblog.com/2009/02/11/afrigator-adgator/comment-page-1/#comment-42650 Richard Wed, 11 Feb 2009 08:16:33 +0000 http://www.bandwidthblog.com/2009/02/11/afrigator-ninth-largest-publisher-in-sa/#comment-42650 So are you saying that Afrigator is the ninth biggest audience in SA because of other people's blogs, not the Afrigator or Adgator sites? Is this not skewed then, because the Neilsens tracking is not reflecting actual visits to Afrigator or Adgator but in fact visits to other people's sites? So are you saying that Afrigator is the ninth biggest audience in SA because of other people’s blogs, not the Afrigator or Adgator sites? Is this not skewed then, because the Neilsens tracking is not reflecting actual visits to Afrigator or Adgator but in fact visits to other people’s sites?

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