24.com have successfully secured the 24.mobi mobile domain name, making it the first South African company and first publisher worldwide to be awarded a .mobi domain name with only two alphanumeric characters.

dotMobi, the company behind .mobi — the only Internet address created specifically for locating content that works on all mobile phones – began allocating .mobi domain names with one and two alphanumeric characters earlier this year. dotMobi is one of the very few registries who have made one and two character names available.

“South Africa is one of the leading countries in adopting the .mobi domain. That’s why it’s exciting to see South Africa’s 24.com becoming the first news portal in the world to advertise its mobile site with a two-digit .mobi domain — 24.mobi. Like its PC sister, 24.mobi is bound to be a major destination for all South Africans to get relevant news and lifestyle information,” said Trey Harvin, CEO of dotMobi, the company behind the .mobi domain that helps consumers find content that works on mobile phones, regardless of operator or handset.

“24.com is pleased to have been able to secure the 24.mobi domain.” said JP Farinha, CEO of 24.com. “It is an important enabler in extending our leadership position from the PC to the mobile Internet, and allows us to present a clear mobile brand to our audience. We are constantly looking at ways to improve the mobile Internet experience for our customers and the .mobi domain is a great way to do that.”

(Via Ronald/24Labs)