South African media sharing site Zoopy.com has entered into an international partnership deal with leading online video distribution and analytics service, TubeMogul. Zoopy is the first African company to partner with the Silicon Valley company, alongside media heavyweights such as YouTube, Microsoft, and MySpace.

Under the terms of the deal, Zoopy will be added as a syndication partner on TubeMogul, which allows users to upload a video once and then automatically deploy it to the Web’s top video sites. The partnership forms part of TubeMogul’s growth across the globe, with Zoopy being added to a select list of top video sites.

Brett Wilson, CEO and founder of TubeMogul, comments: “Zoopy provides advertisers and content creators a unique opportunity to reach the African continent, which is obviously exciting.”

Java mobile application

In addition to the partnership with TubeMogul, Zoopy has also released a java application that makes it possible for anyone to easily share videos, photos and audio clips from their mobile phones. The J2ME application, which is about 260KB in size, gives you convenient access to Zoopy’s content, including ZoopyTV, Zoopy’s professionally produced channels covering everything from movie reviews and fashion to current affairs and news.

“People love using their phones to take videos and photos, and Zoopy makes it really easy for them to share it, anytime, anywhere” says Jason Elk, CEO of Zoopy. “With the development of new technologies in this field, we’re making these services accessible to all people with mobile phones. It started with our mobile WAP site and will now grow into a richer experience with our java app.

Tags: zoopy