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Is Google testing full page “Previews” in Search?

Published by on Oct 27th, 2010, 5 Comments

Hands up anyone who has seen this? It seems Google is trying out this new innovative “preview” function of seeing through to your search results, which also highlights the text within the preview. A few people have noticed this on twitter, yet we are still unable to see what the basis is for someone who gets chosen to be part of this test phase. The few times we did notice it we were running Firefox, so its clearly not a Google Chrome only feature.

This not the same as the “Page Previews” function which is included on the left hand hand search options – this new version seems to detail more parts of the page. One small thing which might give Google some problems though – how will website owners feel when they do not get clickthroughs to their site?

 

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Comments

  • Sancho

    Google’s goal is not to give websites clickthroughs. Their goal is to get users to the content they want as quickly as possible. It’s going to change what’s important in trying to attract a click to your website. It won’t just be the title or content. Now, the design and appearance will matter.http://sanchom.blogspot.com/2010/10/page-previews-in-google-search.html

  • http://twitter.com/rhcerff Robert Cerff

    Ah…. the new… old Bing SERPs :)

  • http://www.minnaarpieters.com Minnaar Pieters

    Very good point Sancho. So in future site visual design might form a big part of your SEO strategy :-)

  • Anonymous

    I think Google is testing full page “Previews” in Search. 

  • Anonymous

    I don’t like this feature, for I directly click the result after searching.

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