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In March 2010 Mweb stunned the broadband market in South Africa when they announced that they were to bring affordable uncapped internet to both home and business ADSL users from just R219 a month. Despite all the excitement there were doubts about the service and whether this was ‘true uncapped’ or a knock off, where if you downloaded too much you would be heavily shaped and throttled. At the time Mweb released a statement saying that although there is a fair usage policy in place there is not a specific download limit and that they will never throttle the account above the normal shaping.
But why should you care as an uncapped subscriber how much other users download? The answer is simple, if everyone downloaded what they needed instead of what they think they might need then prices of uncapped could come down. Uncapped works on a very clever model, users who only download 5GB of data sustain uncapped for users who download over 100GB for example. In other words without the client who only downloads a few gigabytes a month the ISP would never be able to provide uncapped to the users who abuse the system. The two groups balance the usage out and if there are too many users abusing the system and not enough users using less, the uncapped model will not work and the ISP will sooner or later have to start throttling accounts or even worse add data caps.
I personally believe we need lower per gigabyte costs over uncapped, that way there will be less abuse and there will be an overall saving for most internet users in South Africa who don’t download just because they “paid for it”. If people keep downloading anything and everything they can get their hands on they are going to make the service unsustainable for the ISP and we will all have to pay for the other user’s ‘mistakes’. Hopefully over time throttling will become less and less of an issue with increases in bandwidth coming to SA. That WACS cable better get here soon…