Apple has just announced that since its release last Friday, they have sold three million new iPads in under four days. This truly is an impressive number and says a lot about the anticipation of the new tablet, the media hype generated leading up to its release and the positive reviews it received from a variety of news technology sites in the U.S. and UK.
Philip Schiller, Apple’s senior vice president of Worldwide Marketing said that “The new iPad is a blockbuster with 3 million sold – the strongest iPad launch yet.”
This number is only one million less than reported iPhone 4s sales which sold 4 million smartphones in the first weekend last October. Still, it is important to keep in mind that not only is a phone arguably a more useful device but the iPad comes with a higher price tag as well starting at $499.
Here are a few more interesting figures to highlight the impressiveness of the new iPad sales: It took eighty days for the original iPad to reach the three million mark and 28 days for the iPad 2 to reach one million units although it was initially only available in the United States. The new iPad on the other hand was simultaneously launched in a number of different global markets including the U.S., U.K., Australia, Canada, France, Germany, Hong Kong, Singapore, Japan, Puerto Rico and Switzerland.
While the multiple market release accounts for that three million, it’s still an impressive number considering the short amount of time it took to get there.
These statistics could be an indicatation that the iPad is to become the new iPod. The iPad and App Store tandem is so solid at this point that they may be able to keep the hegemony of the tablet market for years, just like the iPod did, redefining the music player in tandem with the iTunes store.