The Nokia Lumia 900 marked its arrival at a Dark Knight Rises themed event drawing strongly on the campaign that will bring it to life in South Africa, an exclusive branding and co-marketing agreement with the latest Batman movie.
The flagship Lumia smartphone is scheduled to arrive at MTN stores across the country on June 28th, available on an MTN Anytime 200 contract for R369 per month for 24 months including 75MB internet bundle for the duration of the contract. For a short time, consumers will also be able to buy limited edition Lumia 900 smartphones engraved with the Batman logo.
“As an innovative telecommunications provider with a world-class network infrastructure, MTN is well-placed to bring the Lumia 900 smartphone to South Africa,” says Serame Taukobong, Chief Marketing Officer at MTN SA. “By leveraging Nokia’s partnership with the box office hit, The Dark Knight Rises, and co-branded marketing efforts above-the-line, online and in retail, MTN is in a great position to provide a smart network for the Nokia Lumia 900.”
The Nokia Lumia 900, described by the USA’s largest carrier AT&T as “the smartphone everyone is talking about,” took the world by storm when unveiled globally at January’s Consumer Electronics Show in Las Vegas, emerging with ten awards including the sought after ‘Best of CES 2012’.
With its large 4.3 inch ClearBlack AMOLED display, the Lumia 900 offers a superior touch and viewing experience, perfect for discovering and enjoying Nokia’s signature Lumia services such as Nokia Maps, Nokia Drive and Nokia Mix Radio. The Lumia 900 also features Nokia’s highest-capacity battery, making it the ideal Lumia smartphone for enjoying media and entertainment on the move.
The primary camera on the Nokia Lumia 900 has exclusive Carl Zeiss optics, a large aperture for improved performance in low light conditions and a wide angle focal length for capturing full 16:9 images. It is also the first Lumia smartphone to feature a front-facing camera, with a large aperture for sharp, bright images and video calling out of the box.
As with the 4G version launched in the US earlier this year, the Lumia 900 for South Africa will also offer super high-speed web browsing and content streaming, using DC-HSPA technology for download speeds of up to 42Mbps.
The second new Lumia to arrive on local shores is the Nokia Lumia 610, which provides a younger audience with the perfect introduction to the rich social, Web and entertainment experience of Windows Phone. “The 610 is Nokia’s fourth and most affordable Lumia smartphone, and will help a new group of people experience the impressive social capabilities of the Windows Phone platform. We are building real momentum with Lumia in South Africa, and bringing the range to customers on MTN is another huge step forward for us,” says Gerard Brandjes, Vice-President for Nokia in South East Africa.
The Nokia Lumia 610 has a highly distinctive profile and finely beveled metallic edges, and comes in white, cyan, magenta and black. The Lumia 900 will be available in either white or black – we are hoping to get our hands on the 900 soon.