Game on, World.

Last weekend we got to go to the launch of the new Nike “Game on, World” campaign:

The “Game On, World” campaign will challenge all NIKE+ users to create and beat their personal bests. www.nike.com/gameonworld will host leader boards for the competition, and is the place where athletes come for motivation and inspiration. Throughout the summer NIKE+ will announce challenges inspired by some of the world’s greatest athletes to inspire people around the world to achieve their personal best.

Each NIKE+ experience will be ‘measured’ by a specific metric that will challenge users to create personal bests. If you’re a runner, “Game On, World” will challenge you to log more miles than ever before. If you’re a Nike+ FuelBand user the goal will be to beat your NikeFuel goal every single day. If you’re a Basketball athlete you’ll want to ‘fly’ like never before and upload your ‘Showcase’ dunk films to show the world your skills. If the obsession to reach your potential drives you to the Nike+ Training experience, the challenge will to beat the NikeFuel score in as many athlete packs as possible.

Essentially Nike has taken the gamification concept to a whole new level. If you’re using a Nike product such as the Nike smartphone app, Sportband, Sportwatch or Fuelband you can now compete for your city against other cities in the world. Each of those devices allows you to earn “Nike Fuel” from your exercises and daily activities. Log onto the Nike+ site, download your data and then share it on Twitter with the hashtag “Jozi” or “Joburg” in order to log your exercise for your city.

While you have to use the Nike gear they’re not unreasonable with the GPS enabled Sportwatch coming in at around R1800, cheaper than an equivalent Garmin device.

Get out there and take on other cities: Game on, world.