There are more and more shopping apps coming out, not only in South Africa, but globally. Pashash is one of those that is built in South Africa, with a world-wide following.
Also, Pashash has a star-studded history of being funded by Google Umbono in Cape Town. What is more, the Pashash team recently won Cape Town’s The Next Web pitching sessions, earning them a trip to Silicon Valley to pitch it further against top startups from the rest of the world.
So what does the app do? Pashash is slang in South Africa which means: something cool. In short, when you find something cool in a physical store, the app allows you to snap it and share it, something Pashash calls: sharing real-world shopping.
At first glance, I wondered how this would really catch on, but if you think about it, people are constantly sharing their purchases and shopping finds all the time on Facebook, Twitter and other social channels.
With Pashash, when you see an item you’d love to buy: you snap a picture, tag the store and price, and share it. Everything you share gets added to your profile, which serves as a virtual reflection of the things you love. You can also find out about other great buys around the world or toggle the feed to only see the best items available at stores around you.
The app is very neatly designed and visually, actually one of the best apps I’ve seen coming out of SA. Although there is currently only an iPhone version out so far, I did test their demo Android version and I’m sure this will be launched soon as well.
Pashash is available for download in the App Store and as mentioned, it has its sights set on global markets from the get-go.
This is definitely a great start-up and app to watch over the next few months!
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About the author: Jess Green is a digital entrepreneur, passionate about tech, web and mobile. Follow him on @jessello.