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Windows 8 a Big Gamble for Microsoft – Gartner

Published by on Sep 26th, 2012, 2 Comments

Microsoft is taking a big gamble over the next few months with Windows and Office, the two products responsible for most of its revenue and profit, according to Gartner, Inc. It is a risk that Microsoft must take to stay relevant in a world where mobile devices with new modern experiences are becoming the norm.

“When the PC dominated personal computing by providing a single device for messaging, internet access, gaming and productivity, Windows was a powerhouse for Microsoft,” said Michael Silver, vice president and distinguished analyst at Gartner. “However, smartphones and tablets, led by the iPhone and iPad, have changed the way people work, making the PC just one of several devices people use. The PC is increasingly simply a peer with other devices.”

With Windows 8, Microsoft is trying to address the excitement of the tablet market by adding tablet interface to Windows.

“Microsoft’s approach is very different from Apple’s and Google’s, where phones and tablets have much more commonality than PCs and tablets,” Mr Silver said. “This plays to Microsoft’s strength in PCs, leveraging it not only to enter the tablet market, but also to improve its share of the smartphone market.”

“Windows 8 is not your normal low or even high impact major release of the operating system (OS),” said Steve Kleynhans, research vice president at Gartner. “It’s the start of a new era for Microsoft — the RT era — which follows the NT era, which began in 1993 and is just now starting to fade out. Microsoft eras seem to run about 20 years, so the technology underlying Windows 8 will last a long, long time.”

Making radical changes to Windows poses a risk for Microsoft as organizations like to reduce technology risk by deploying mature, stable, well-supported products. Windows Vista, for example, never gained significant success in corporate environments, and its lack of success — Gartner estimates that just 8 per cent of PCs run by Gartner clients ran Vista at its peak — has reduced its useful life as third parties have already started cutting support for it. The bottom line is that IT leaders are questioning whether Windows 8 will suffer a similar fate.

In addition, the new “Metro-style” user interface (UI) — which includes large buttons for touch and eliminates the ability to boot to the familiar Windows Desktop and have a traditional Windows start menu — is probably the most controversial decision Microsoft has made in Windows 8. The result is an OS that looks appropriate on new form factors of PC hardware including tablets, hybrids and convertibles, but has people questioning its appropriateness for traditional desktop and notebook machines, which comprise the majority of the existing PC market.

Gartner said that if Windows 8 on tablets is successful, it will have many impacts on organisations. There will be many new device form factors to choose from and users may have very different needs and likes from one another. Some will still want to use an iPad and a traditional notebook and others may want different, new devices. As users gain more power, due to consumerisation, IT is less able to mandate that certain products be used or not used in their environment. This makes it harder for IT to buy and support PCs the way they have for the past 20 years and may lead to more bring your own device (BYOD) programmes. Organisations also need to decide whether they want to create applications expressly for Windows 8 and Metro, write iOS applications, or something more neutral.

Microsoft licensing is also an important topic in many organisations because it can represent a significant percentage of the annual IT budget. Organisations need to decide if they require Software Assurance (SA) on Windows or an Enterprise Agreement as well as re-evaluating their decisions based on changes Microsoft is making to the Windows 8 SKU line-up and SA benefits.

“Windows 8 has been released to manufacturing and will be formally launched in October, but the reality is that most organisations are still working on eliminating Windows XP and deploying Windows 7,” said Mr Silver. “Organisations will need to decide whether they continue with Windows 7 and or consider Windows 8.”

Additional reading: Information is available in the Gartner Special Report, “Is Windows 8 in Your Future?” The Special Report highlights our latest research on Windows 8, its tablet-like interface, and this new era for Microsoft’s flagship OS. The Special Report is available at http://www.gartner.com/technology/research/microsoft/windows-8.jsp

Comments

  • http://www.facebook.com/profile.php?id=646638249 David Ludlow

    Lets hope so they failed miserably with the current windows phone that doesn’t even let you do the simple things other standard phones do like, updating address book, sending and receiving sms’s etc from your computer when connected to a phone. very disappointing indeed. Windows 8 as it stands is not suitable for anyone who does not us a touch screen on their PC and is in reality a dumbed down operating system for mobile devises, which in reality slows down boot times. And yes I have used window 8 since the first preview was released. There hailed reset functions didn’t even work, so I have re-installed window 7 and will continue to use it until something decent comes along.

  • Jakes

    i haven’t seen the mobile version of windows 8 yet. But I can say one thing… I have gone through the versions of windows 8… CP (unstable and buggy), RP (got better but still a few glitches) and finally RTM (which ran beautifully, an amazing change from the first CP realease). The changes those three versions went through was only better and better. Boot times on laptops, old and new improved boot times dramatically. As far as the “old” start menu issue they have done away with that correct. It takes some getting use to but when you get used to it it becomes very stream lined. Compared to windows 7, 8 is much faster, alot smoother and you do not need a high end machine to run windows 8. Take a test I did, old HP 6710b notebook with 2GB ram. On windows I was frustrated after the first hour of working. When I loaded windows 8, well what can I say for an old machine, performed pretty good.
    There is still some improvements that they should make over time, as with any new windows release it best to wait for SP1 when most of the bugs are completely sorted out.
    As a last note, i think that windows 8 works very well without a touch screen, it does take some getting used but in the end it is ergonomically a very good design. A bit dissapointed about the back end (control panel for ex that still has the windows 7 look and feel) but other than it is something to look forward to.
    Only one more issue remaining though is that when you add a windows 8 machine to a domain it completely “crashes” the metro apps.

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