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Dear Apple: Please buy Nokia

Published by on Oct 16th, 2012, 8 Comments

Ever since Stephen Elop went from running the Microsoft Office division to head up Nokia there have been rumours of Microsoft circling the rotting carcass that is the Nokia business. I still think Nokia makes the best looking phones, arguably better than the latest Apple designs, so Microsoft makes logical sense for Nokia, especially since they use the Microsoft mobile operating system. However, what if Apple were to buy Nokia with their patents, mapping services and great hardware design skills? It’s not as crazy as it sounds:

Patents:

This past July, Envision IP took a look at that portfolio and found that, in the US alone, Nokia had almost 16,000 patents around telecommunication in the US alone (and another 20,000 patents outside of the US). With an average 13 years left on those patents, they include some of the building blocks for the next generation of mobile telecommunication services: building blocks technologies like GSM (which was mostly developed by Nokia), 3G, and now LTE are all part of Nokia’s patent portfolio. A 2011 survey showed that Nokia was the largest patent holder for essential technologies relating to LTE.

Maps:

Maps? Yes, maps. Over the last few years, Nokia has made a number of bets on location and mapping, with the 2007 U$8 billion acquisition of Navteq. This acquisition made Nokia the largest provider of mapping services in the world. In fact, the company provides mapping services to Google, UPS, Fedex, and many of the largest players in the automotive industry. When looked at in contrast to the recent release of Apple maps, it seems that this investment is one that would greatly benefit Apple and allow it to quickly catch up and surpass Google.

Competitive Advantage:

Of course, an acquisition of Nokia would have quite an impact on Microsoft as it tries to make its way back into the mobile space. With Nokia as its most important partner, Microsoft’s hope to become a likely contender for consumers’ hearts might be dealt something pretty close to a deathblow. The company would remain a strong players in the areas it has power in but its attempt at getting a strong footing in the mobile space would be the setback that kills its ambitions there.

Meanwhile, the increase in the size of the patent portfolio Apple would control would probably have a large impact on the company’s lawsuits against Android manufacturers.

If you consider that Nokia is only worth $10 Billion and Apple has $100 Billion in the bank they could buy Nokia without skipping a beat. You destroy Windows Phone, kick Android in the patent cajones and solve the mapping issue in one convenient payment.

Comments

  • http://twitter.com/angus_davidson Angus Davidson

    While I am all for kicking android in the cojones. I think Apple has two targets it should be looking out for. The first is someone who can provide something similar to google street view. Its about the only thing they cant bring to their current map app (which does need a few iterations to get it right)

    Secondly once BB10 tanks and Rim are finally balls to the wall, they need to purchase or exclusively license Rims Business messaging. I suspect that there is going to come a tipping point in this whole patent portfolio thing that will radically change the landscape. Currently its virtually impossible to create a product without owing someone, somewhere some form of fee. Its an unsustainable solution in the long run.

  • Joao

    Both Angus and Saul have merit in thier comments. But I would like Microsoft to buy Nokia. At least we will not have dominance by one company. Apple already behaves with the arrogance that IBM displayed in the 90′s. Lets not give them that power! ….or we will pay dearly for it!!

  • http://www.bandwidthblog.com Minnaar Pieters

    In what way? (Not being facetious, just interested what you mean)

  • Joao

    Hi Minaar, not quite sure of your question, but if it is the ‘arrogance’ remark, is that Apple behaves like the Big Blue did, that if you dont buy their product, everything else you purchase is inferior. It took 4 years for IBM to stop manufacturing PC’s, as they could not compte with ‘compatibles’.
    Apples arrogance, is that if one product lacks a certain feature, they launch a new one with improved apps. No upgrades!!! Brilliant marketing, when you see the thousands queing to buy a newly launched phone or pad. But they do take their clients loyalty for granted. So for healthy competition, we should have 3 platforms available. Mac , Windows and Android! Their innovative ideas will make them more competitive and we, the consumer, benefit!

  • Pagel

    Nokia does have the best mapping solution.

  • modeFAN

    I have a Samsung S3 and a Nokia N8, and the nokia’s 12MP camera and Nokia maps beats the samsung hands down ( Which I knew it would, bought the samsung for the cpu )

  • Theunis Jansen van Rensburg

    Could you please explain how Nokia maps trump Google Maps in your opinion? I’ve used both extensively and I have not had that experience at all.

  • modeFAN

    Because I have gotten lost with Google maps once or twice but NEVER with nokia

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