The first Microsoft Surface advert has aired on televisions around the U.S. The advert comes just before the official release of the Windows 8 tablet on 26th October.
The marketing campaign for the Surface, following that of the Windows 8 campaign, is reportedly costing Microsoft over $1 billion.
The advert is directed by Jon Chu, known for his work with films like Step Up, Justin Bieber: Never Say Never and the upcoming G.I. Joe: Retaliation.
Watch the advert in the video below: