The Bookmarks committee is proud to announce the shortlist for 2012.

The shortlisted entries were selected by the esteemed judges from the hundreds of companies that entered, a record breaking number compared to that of previous years. “This year has truly reflected the immense popularity and competitive spirit within the digital realm of the industry. The increase in the number of entries is testament to the success and credibility of the Bookmarks Awards and I am blown away by the quality of the entries this year,”says chairwoman of Bookmarks Nikki Cockcroft.

The Bookmarks Awards, powered by FNB is the only platform dedicated to celebrating all that is digital. The Awards is an initiative launched in 2008 by the DMMA (Digital Media and Marketing Association), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry.

The Awards are held as an accolade geared towards the strengthening of the profile of online media, rewarding excellence in digital publishing, advertising and marketing, as well as benchmarking local talent against international standards.

With champagne, canapés, The Bookmarks Committee and host Elana Afrika announced the shortlist at a VIP event sponsored by Effective Measure at 15 on Orange, Wednesday evening 17 October 2012.

The Bookmarks Awards, powered by FNB are divided into four clusters:
The Core Awards
The Craft Awards
The Individual and Team Awards
The Special Honours Awards

TOTAL SHORTLISTED (301)

CATEGORIES WITHOUT SHORTLISTED ENTRIES

Core Awards – Advertising and Search – Best Ad Network (0)
Core Awards – Advertising and Search – Best Mobile Ad Network (0)
Core Awards – Social, Community and PR – Blog (0)
Core Awards – Social, Community and PR – Reputation/Crisis Management (0)
Core Awards – Websites/Microsites/Mobisites – Commercial & Retail Mobile Sites (0)

CORE AWARDS (184 shortlisted)

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1 shortlisted)
DStv Online – DStv.com

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (3 shortlisted) MACHINE – Marmite Website The Jupiter Drawing Room (Cape Town) – The Oxy Excuse Generator World Wide Creative – Sharkwatch South Africa Core Awards – Websites/Microsites/Mobisites -

Publisher Sites (Mass Appeal) > R5m Turnover (6 shortlisted)
24.com – Food24.com
24.com – News24.com
24.com – Sport24.co.za
BDFM Publishers – BDlive
Daily Maverick and iMaverick – Daily Maverick & iMaverick
MyBroadband – MyBroadband

Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with 24.com – Channel24.co.za
24.com – Parent24
Ashsky Media – Lazygamer.net
Both Worlds & Clickshape – ZANEWS NETWORK
Burn Media/Creative Spark – Memeburn
Media24 Magazines – YourParenting.co.za
MyBroadband – BusinessTech
New Media Publishing – Woolworths TASTE Digital
New Media Publishing – www.eatout.co.za
Quirk Cape Town – ELLE Blog
Unilever/Knorr – Whatsfordinner

Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil Society Sites (6 shortlisted)
Creative Spark – The ANC Archives
Hellocomputer – Corruption Watch
NATIVE – Close The Tap
Ogilvy Johannesburg – Add Hope Website
Prezence Digital – #MandelaStory
World Wide Creative – World Design Capital 2014

Core Awards – Websites/Microsites/Mobisites – Microsites (9 shortlisted)
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – The All New Hyundai Accent
Hellocomputer – Toyota Yaris “You Set the Pace”
Hero – SmartMAX
M&C Saatchi Abel – Remember Me Not
Ogilvy Johannesburg – Add Hope Website
Quirk Cape Town – Col’Cacchio Pizza Challenge
The Jupiter Drawing Room (Cape Town) – The Oxy Excuse Generator
The Jupiter Drawing Room – (Cape Town) – Hyundai Accent

Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (3 shortlisted)
Liquorice – The Perfect Sishebo Show
Prezence Digital – Real Time Wine
Trigger Isobar – Story Time

Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4 shortlisted)
24.com – m.news24.com
OnNet (Pty) Ltd – Cell C Mobile Portal
DStv Online (SuperSport.com) – SuperSport.com Mobi
Prezence Digital – EWN Mobi
Core Awards – Websites/Microsites/Mobisites – E-Commerce (5 shortlisted)
Realmdigital – Exclus1ves Stickers
SARIE Magazine (Media24) – koop.sarie.com
Woolworths – www.woolworths.co.za
Yuppiechef – www.yuppiechef.co.za
Zando – www.zando.co.za

Core Awards – Advertising and Search – Display Advertising (17 shortlisted)
AdVine & OMG Digital – Red Bull Beat Battle
BNRY – AXE Hair – Hold + Touch
Gloo – BMW 3 Series: Infographic
Gloo – BMW 3 Series: Greatest Competition
Gloo – BMW Connected Drive: Zoom
Gloo – BMW Efficient Dynamics: More for less
Gloo – Samsung AFCON
Gloo – Samsung Galaxy S lll Popup Play
Gloo – Samsung Galaxy S lll Smart Stay
Hellocomputer – Castle Lite ‘Extra Cold Finder’
iLogic Agency – Nando’s Ketchup on the Headlines
Liquorice – Whatsfordinner: Bring out the Best
Ogilvy Cape Town – Amarok Double Cab
Ogilvy Cape Town – Audi A5 – Sharper News
Ogilvy Cape Town – Explore Tab
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Johannesburg – KFC Tower Raiders

Core Awards – Advertising and Search – Best Media Plan (6 shortlisted)
Acceleration Media – Sanlam Budget Speech 2012
Carat SA – Cadbury Kraft – Dentyne
Carat SA – Cadbury Kraft – Stimorol
DigiVOX – BMW
DigiVOX – Web Africa
NATIVE – Protex

Core Awards – Advertising and Search – Paid Search Campaigns (8 shortlisted)
ClickMaven – Momentum Health
DigiVOX – BMW
dotJWT – Avis
Quirk Cape Town – Woolworths (Always On)
Social Code – Hyundai New Cars
Social Code – ORMS Direct
UM Connect / Lighthouse Digital – Microsoft SA (Internet Explorer 9)
World Wide Creative – SA Gold Coin

Core Awards – Advertising and Search – Organic Search Campaigns (4 shortlisted)
Quirk Cape Town – Pam Golding
Synergize – Prime Meridian
Synergize – Carmag
Synergize – Mr Delivery

Core Awards – Email Marketing – Email Campaign (4 shortlisted)
140 BBDO – Scratch
2Stroke Interactive – Chris Willemse Cycles 35th Anniversary
Ireland Davenport – Who still wants to be working in 2054?
Quirk Cape Town – Durbanville Hills Adopt a Vine

Core Awards – Email Marketing – Email Publication (3 shortlisted)
Daily Maverick – The First Thing Newsletter
Demographica – Dollop
Yuppiechef – Yuppiechef Hot Products Email Newsletters
Core Awards – Social, Community and PR – Social Media Properties (14 shortlisted)
Avusa Media LIVE – Sowetan LIVE
Cerebra – Toyota social media properties
Cerebra – Vodacom South Africa
Don’t Look Down & DStv Online – Big Brother Africa Social Media
DSTV Online – SuperSport
Gloo – FNB Facebook Page
Liquorice – Whatsfordinner Facebook
M&C Saatchi Abel – Remember Me Not
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Primedia Broadcasting – Kfm Breakfast Facebook Page
Quirk Cape Town – Durex
Quirk Cape Town – Hunter’s
Quirk Cape Town – Shield for Men
Social@Ogilvy – Castle Lager Social Media Relaunch

Core Awards – Social, Community and PR – Social Media Campaigns (33 shortlisted)
Aqua – LikeBike
BNRY – AXE Hair – Hold + Touch
COW Africa – BEV: The Twitter Activated Vending Machine
Creative Spark – J&B Met “Made Different”
Euro RSCG Group – Give Your Colour
Gloo – FNB S*#! People Say About Investing
Hellocomputer – Capitec ‘Speak Up’ Campaign
Hellocomputer – Continental Power Of Stop
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
Hellocomputer – Toyota Etios Tweets for Sweets
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
Ireland Davenport – Friend Request
Joe Public – Twitter Army
King James – Back At Ya
LM&P – Doritos Roulette
MACHINE – Year of the Gherkin
NATIVE – Close The Tap
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Miller Music Tour West
Prezence Digital – #MandelaStory
Quirk Cape Town – Col’Cachio Pizza Challenge
Quirk Cape Town – Col’Cacchio #PriceSlice
Retroviral, SEED Experiences and DDB – #5GumExperience
Retroviral – Nando’s Last Dictator Standing
Society – 1 Litre Launch
Society / Atmosphere – Kulula’s Ridiculously Posh Boeing Launch
The Jupiter Drawing Room (Cape Town) – Shield Bok Wake-Up Calls
Voice Factory Communication – 49M Rocking the Daisies ‘Find Your Way To Daisies’
World Wide Creative – #ThinkThai For A Change. Think Simply Asia.
World Wide Creative – World Design Capital 2014

Core Awards – Applications and Tools – Browser Based Software (2 shortlisted)
Everlytic – Everlytic
Trigger Isobar – Contract Builder

Core Awards – Applications and Tools – Handheld/Phone Apps (5 shortlisted)
4i Mobile Applications – InspireMe App
Liquorice – whatsfordinner Mobi App
FNB – FNB Banking App
Prezence Digital – Ster Kinekor Smart-Phone App
Primedia Broadcasting – Gotcha

Core Awards – Applications and Tools – Tablet Apps (1 shortlisted)
Touchlab – go! Travel South Africa

Core Awards – Applications and Tools – Tablet Publication (5 shortlisted)
24.com – News24 iPad app
Daily Maverick – iMaverick
M&G Media Limited – The Mail & Guardian iPad edition
Snapplify – The Star
Touchlab / Media24 Newspapers – Die Burger

Core Awards – Games – Games (6 shortlisted)
BNRY Digital – Every Bit a Bite of Joy
Hellocomputer – Continental Power Of Stop
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
M&C Saatchi Abel – UEFA Champions League Facebook App
Ogilvy Cape Town – Volkswagen Street Quest

Core Awards – Online Video and Audio – Online Video (7 shortlisted)
Euro RSCG South Africa – Let your body drive
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum Campaign
Ogilvy Cape Town – YouTube Interventions
Ogilvy Johannesburg – Doing More
Prezence Digital – #MandelaStory
Quirk Cape Town – Klipdrift: Thanks for the Invite, Argentina
Quirk Cape Town – Savanna: Dead Funny Videos

Core Awards – Integrated / Mixed Media – Integrated Digital Marketing / Campaigns (13 shortlisted)
Don’t Look Down Convergence Agency – VideoWars
Hellocomputer – Continental Power Of Stop
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – Toyota Yaris “You Set the Pace”
Ireland Davenport – Falling Skies – UFO’s Over Jozi
MACHINE – Marmite
NATIVE – Close The Tap
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
Ogilvy Cape Town – Volkswagen Street Quest
OMD JHB – Vodacom Gotcha 94.7/94.5
Trigger Isobar – Be Now
Trigger Isobar, Joe Public – Run Jozi
World Wide Creative – World Design Capital 2014

Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7 shortlisted)
24.com – News24
Both Worlds – ZANews Network
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
DStv Online – DStv
DStv Online – SuperSport.com
DStv Online – Big Brother Africa
New Media Publishing – Woolworths TASTE Digital

Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1 shortlisted)
Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”

CRAFT AWARDS (44 shortlisted)

Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (10)
Avusa Media LIVE – Sowetan LIVE
Avusa Media LIVE – Sport LIVE
BOTH WORLDS – ZANEWS NETWORK
Burn Media – Burn Media
Cerebra – G-Connect In-Flight Wi-Fi Editorial
Crush! – www.crushmag-online.com Crush issue 16-21
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
Media24 – SARIE.com
New Media Publishing – Woolworths TASTE Digital
Primedia Broadcasting – Eyewitness News

Craft Awards – Interface, Interaction, Navigation, UX (10)
BNRY Digital – Altech Autopage Birthday Mailer
BNRY Digital – AXE Hair: Hold + Touch
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Gloo – FNB: DotFNB
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
NATIVE – Close The Tap
NATIVE – NATIVE website
Ogilvy Cape Town – Volkswagen Street Quest
Urbian – WineConnected

Craft Awards – Graphic Design, Illustration, Animation (12)
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Hellocomputer – Adidas NEO Weather Widget
Hellocomputer – Capitec ‘Speak Up’ campaign
Hellocomputer – Continental Power Of Stop
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
Joe Public and Gloo – Clover microsite
Joe Public and Gloo – Clover viral
MACHINE – Marmite Blogger Drop
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
Ogilvy Cape Town – Volkswagen Street Quest
Prezence Digital – #MandelaStory
Urbian – BlackBerry Touch Awesomeness

Craft Awards – Tech. Innovation (12)
4i Mobile Applications – InspireMe App
BNRY Digital – AXE Hair – Hold + Touch
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
CLARITY – Habitat-House
Cow Africa – Bacardi Mugshot Application
Cow Africa – BEV: Tweet-activated vending machine
Hellocomputer – Toyota Etios Tweets for Sweets
iLogic Agency – BMW Interactive Video Projection
iLogic Agency – Hyundai Virtual Test Drive
NATIVE – Close The Tap
Ogilvy Cape Town – Volkswagen Street Quest
Snapplify – Snapplify

INDIVIDUAL & TEAM AWARDS (45)

Individual and Team Awards – The Digital Maverick (5)
Branko Brkic
Helène Lindsay
Michael van den Heerik
Prakash Patel
Richard Oakley

Individual and Team Awards – Best Editorial Team (7)
24.com – News24 Editorial Team
Avusa Media LIVE – Sowetan LIVE with Sunday World – Juliette Saunders, Genevieve Kgafe, Karen Singh
BDFM Publishers – BDlive Editorial Team
Both Worlds – ZANEWS NETWORK
Burn Media – The Burn Team (Memeburn)
Daily Maverick and iMaverick – Daily Maverick and iMaverick
Eyewitness News – Eyewitness News Online Editorial Team

Individual and Team Awards – Best Digital Advertising Sales Team (3)
Avusa Media LIVE Sales Team
Demographica Sales Team
Mark 1 Sales Media Team

Individual and Team Awards – Best Digital Editorial Individual (6)
Avusa Media LIVE – Times LIVE – Reuben Goldberg
BDFM Publishers – Peter Bruce
Daily Maverick – Greg Marinovich
Daily Maverick and iMaverick – Branko Brkic
Daily Maverick and iMaverick – Mandy de Waal
Eyewitness News – Katy Katopodis

Individual and Team Awards – Best Creative (1)
Liquorice – Brian Carter

Individual and Team Awards – Best Media Planner (3)
Acceleration Media – Chanel Mackay
DigiVOX – Michelle Pearman
NATIVE – Jarred Mailer

Individual and Team Awards – Best Social Media Marketer (2)
Cerebra – John Beale
Quirk – Juan Karstel

Individual and Team Awards – Best Paid Search Marketer (2)
Acceleration Media – Michael Walker
Social Code – Natalie Solomon

Individual and Team Awards – Best Organic Search Marketer (3)
Maven – Brad Conlin
Quirk – Graeme Stiles
Synergize – Robin Fishley

Individual and Team Awards – Best Account/Client Service Manager (5)
Acceleration Media – Melody Maker
Cerebra – Heike Meyburgh
Cerebra – Jacques du Bruyn
MediaMind – Lisa Pearson
NATIVE – Leanne Godden
Individual and Team Awards – Best Copywriter (3)
Synergize – Kimberley Myers
Synergize – Samantha Corbett
Synergize – Tammy Binedell

Individual and Team Awards – Best Student (2)
Inbal Malinina & Tess Gadd – AAA
Dave Colley & Martin Magner – Red & Yellow School
Individual and Team Awards – Best Youngster (3)

Daily Maverick – Simon Allison
Daily Maverick – Sipho Hlongwane
Synergize – Victoria Smith

SPECIAL HONOURS (28)

Special Honours – Greatest Company Contribution to Digital (5)
DigiVOX
Everlytic
Mustard Marketing
Prezence SA
Quirk

Special Honours – Best Agency (8)
Cerebra
DigitLab
DigiVOX
Gloo
Liquorice Africa Advertising
NATIVE
Quirk
World Wide Creative

Special Honours – Best Brand/Company (2)
KPMG
Primedia Broadcasting

Special Honours – Best Publishing House (6)
24.com – 24.com
Avusa Media LIVE – Avusa Media LIVE
BDFM Publishers – BDFM Publishers
Daily Maverick and iMaverick – Daily Maverick and iMaverick
DStv Online – DStv Online
Eyewitness News – Eyewitness News

Special Honours – Best Individual Contribution to SA DM&M (7)
Andrea Mitchell
Mike Saunders
Nikki Cockcroft
Pete Case
Rob Stokes
Styli Charalambous
Tim Bishop

The Bookmarks will be hosting workshops, sponsored by BBC.com in Johannesburg on the 30th, and Cape Town on the 31st of October as part of the Bookmarks week. Costs are R450 per ticket, which is a steal considering the workshop line-up. More information on the line-up can be found at www.thebookmarks.co.za/workshops

The culmination will be the Hollywood Glam event powered by FNB, commencing on the 1st of November 2012 at the Artscape Theatre, with the After-party hosted at Trinity nightclub. Tickets are limited so book now to avoid disappointment!

The ‘stellar line-up’: Honey B and Gazelle will be performing at the Awards Ceremony followed by DJ Invizable, James Copeland and Anthea Scholtz taking over at the After Party.
Standard: R750 per ticket – ticket to the main event and after-party at Trinity nightclub

After-party: R150 per ticket – only 300 tickets available for those that can’t attend the event, but want to celebrate later

For group bookings valued R5000 and above – please contact Corporate Sales directly on 011 340 8128 or email corporatesales@computicket.com

Media Partners:
How we made it in Africa; Bandwidth Blog; Bizcommunity; Advantage Magazine; Enjin Magazine; The New Age; Strike Media; Memeburn, Mark Lives

Category sponsors:
Apurimac Media; Social@Ogilvy; Audience Media; Demographica; 24.com; Ads24; Dash of Lime; InMobi; MyBroadband; Brandseye and DSTV Online

Digital Champions:
Effective Measure; The Villas Hotel Group; Auslese; Atmosphere Orange; Hertz; Everlytic; 60 Layers of Cake; 365 Digital; Brandseye; New Media Publishing; Native; RSA Web; Colourtone Aries; The Accommadtion Guru; Leisure Hotels, Real Time Wine, Warwick Wine Estate and Newsclip