Nokia has taken another step towards connecting its next billion consumers by unveiling the Asha Touch family of mobile devices in South Africa, taking the touch experience to lower price points. The two new phone models – the Nokia Asha 306 and Nokia Asha 311 – expand the successful Asha family that was first introduced in October 2011.
As well as providing social apps, the Nokia Asha 306 and Asha 311 have been created with entertainment in mind. Included free with the new Asha Touch products is an exclusive gift of 40 EA games to download for free. These games include titles such as Tetris, Bejeweled, Need for Speed: The Run and Fifa 2012. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone.
The Nokia Asha 311 boasts a scratch resistant capacitive glass screen with polarization filters ensuring users get the best experience from the unique user interface, and features a 3.2MP camera and pre-installed Nokia Maps. The social client makes accessing Facebook, Twitter and many other social networks simple. It also includes the most popular messaging services like WhatsApp right out of the box.
The Nokia Asha 306 is a 3” WQVGA resistive touch screen device which also features WLAN, Nokia’s most affordable device showcasing this feature.
These latest phones have been designed to provide a smartphone-like experience to consumers who want to be set free from excessive data consumption costs and short battery life. The Nokia Asha 306 and Asha 311 offer a new, fully re-designed touch user interface, combining the proven ease-of-use from Nokia’s heritage with digital design innovations specifically fit for the purpose.
The new devices take full advantage of the new Nokia Browser 2.0, a major update which uses Nokia’s cloud technology to reduce data consumption by 70%, meaning that consumers can enjoy faster and cheaper internet access. Websites load up twice as fast, making it simple for users to find and select from more than 10,000 web apps available for download. They deliver a richer and more interactive consumer experience while using less data than a stand-alone internet connected app.
The estimated retail price for Nokia Asha 306 is R999.00, with the Nokia Asha 311 estimated at R1599.00.