Checkers is the first SA retailer to enable consumers to get instant shopping discounts on their cell phones, which can be redeemed at Shoprite and Checkers stores.
Shoprite Checkers hopes that EeziCoupons, which are available in the Checkers SA app, will revolutionise outdated paper coupons. They are available to all South Africans to enhance the consumers’ shopping experience and bring considerable savings to consumers.
Getting the mobile coupons is easy – consumers simply need to view coupons on their cellphones, purchase those products in store and enter their one unique code, called a WiCode at the till’s pin pad in the store.
The total discount will then automatically be taken off their total shopping amount, and they will see their savings at the bottom of their till slips. Consumers will have access to thousands of rands worth of savings with one easy code on their cellphones for all coupons available– no printing or cutting is required. Offers are also continually updated.
Whitey Basson, CEO of the Group, said of the innovative coupons that digital technology – in particular smartphones – has made consumers even more powerful than before. “It offers consumers a multitude of choice, information, and access to bargains. It is also a new and more affordable channel for entertainment and retailers must keep pace.”
“Affordable smart phones and tablets brings a new era of mass personalisation which means retailers need to think and act in a multichannel way. We can’t just deliver what consumers want today, but we have to anticipate how to meet their needs tomorrow,” he said.
This initiative allows Shoprite and Checkers to consolidate their rich customer data on shopping preferences into a single data repository. It allows the group to communicate targeted relevant offerings based on consumers’ preferences without the significant start up and incentive costs of a loyalty card.
EeziCoupons are also available on a number of Shoprite Checkers’s digital channels including USSD, mobi sites, websites and Facebook. The app also provides helpful tools that make it easier to shop and save, such as latest deals, how to find your nearest stores, store hours and a shopping list for extra convenience.
The EeziCoupons are made possible through the integration of the WiCode platform (a product of WiGroup) at the supermarkets’ point of sale. The technology also enables future potential applications such as the enablement of mobile money transfers and mobile payments at the till points.
Consumers can access the coupons through the following channels:
Checkers Mobi – m.checkers.co.za
Shoprite Mobi – shoprite.mobi
Checkers USSD – *120*885#
Shoprite USSD – *120*569#
Checkers Facebook – https://www.facebook.com/checkerssa
Checkers Web site – www.checkers.co.za
Update: The new EeziCoupons app has since reached the number one spot in the South African App Store for free apps.