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Tim Cook’s first TV Interview on NBC’s Rock Center

Published by on Dec 7th, 2012, No Comments

In an exclusive TV interview and his first since taking over as Apple CEO when Steve Jobs resigned in August 2011, Tim Cook talks to NBC’s Brian Williams on the American Network’s Rock Center.

During  the interview that aired on the night of 6 December in the United States, Cook reveals that Apple will be manufacturing a line of Macs, in the USA. The comment comes after it was reported that iMacs had the words “Assembled in USA” inscribed on them when it is well known that China based Foxconn is a main  manufacturer of Apple devices.

In the interview, Cook also commented that he believes its important to create more jobs in the USA saying that “When you back up and look at Apple’s effect on job creation in the United States, we estimate that we’ve created more than 600,000 jobs now.” Cook also mentioned that the manufacturing of devices in the USA is more about skill set than price.

However, he did not yet confirm which line of Macs or where in the country they would be manufactured.

Commenting on the failure of Apple Maps, Cook admits that the company went wrong because it didn’t meet customer expectations and that “we screwed up” and that they are now “putting the weight of the company behind correcting it”.

As for a much anticipated and rumoured Apple TV, Cook simply says that it is an area of “intense interest” for the company.

You can watch parts of the interview in the videos below:

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