According to sources close to the developments of Apple’s own TV, the company is currently working with component suppliers in Asia to test different TV-set designs reports the Wall Street Journal.
Apparently the much anticipated and rumoured Apple branded TV will be a large-screen high resolution TV, the existence of which was not confirmed by Apple CEO Tim Cook during a television interview on CBS’s Rock Center. When asking about Apple Inc. branching out in televisions, Cook simply told its host that it is an area of “intense interest” for the company.
Apple is also reportedly in the process of evaluating several TV set designs with component suppliers, one of which is apparently Sharp.
One of the unnamed sources has revealed that “It isn’t a formal project yet. It is still in the early stage of testing”. However, the report also reveals that Apple has been testing out various TV prototypes for a number of years already. So, as to how close Apple are to actually bringing their own branded TV to market is anybody’s guess at this stage.