Huawei has today launched a customised Windows Phone, in partnership with Microsoft, that is exclusively available in Africa.
The new device is part of Hauwei’s 4Afrika Initiative that aims to increase the penetration of smartphones across the fast-growing continent. The phone will initially be launched in seven Southern African countries including Egypt, Nigeria, Kenya, Ivory Coast, Angola, Morocco and South Africa.
The new smartphone is a customised version of the Huawei Ascend W1, that was unveiled at the 2013 Consumer Electronics Show in Las Vegas.
It features a 10 mm case, 4-inch 480 x 800 display, dual-core 1.2 GHz Snapdragon processor, front and rear-facing cameras, and 4GB of internal storage.
As a phone exclusively for Africa, users will have have access to a a customised app store that will include applications designed and built by Africans.
Gustavo Fuchs, director of Microsoft Windows Phone division in the Middle East & Africa said that ”The 4Afrika Initiative should make tens of millions of smart devices available across the continent in the next couple of years.”
While pricing for the new smartphone is yet to be announced, it is expected to make its debut later this month.