Rememeber Tamagotchi? Well I do and I had one. Before the arrival of my first cell phone, in the 90’s my Tamgotchi not only served as my daily entertainment but also my obsession. If you don’t know what a Tamagotchi is or need some reminding, this is how it worked.
Released in 1996 by Namco Bandai in Japan, Tamagotchi was a virtual pet that came as a small egg-shaped keychain toy with just three small buttons for navigation. The buttons were used to take care of Tamagotchi – feeding, playing and disciplining it. If you neglected it, it died.
The toy is now re-created on the phone’s screen with the three familiar buttons plus a few extra features.
Sync Beatz Entertainment who acquired the license, developed the app and partnered with Namco Bandai to bring Tamagotchi back to life.
Shin Ueno, chief marketing officer at Sync Beatz. says that “The idea was to base the gameplay on the original Tamagotchi that everyone knows and loves. As we move along, every two months, we’ll refresh the app, and it will evolve.”