Samsung has launched a new line of handsets called Rex that aims to compete with Nokia’s Asha range of touch screen phones specifically developed for emerging markets.

Described as “smart feature phones” the line includes four handsets namely the Rex 90, Rex 80, Rex 70 and Rex 60. All four devices run on a Java-based OS and feature Samsung’s TouchWiz user interface and are available as either dual or single SIM devices.  Pre-installed Web browsers include Opera Mini and Access NF. Each phone also comes installed with messaging app ChatOn. 

Screen sizes range from 2.8 inches to 3.5 inches with QVGA touch-screen capability, and cameras ranging from 1.3 megapixels to 3.2 megapixels.

JK Shin, president of the IT & Mobile Communications Division at Samsung said that the company is excited to provide some of the world’s fastest growing markets with the Rex handset line, designed to suit all budgets and lifestyles in emerging markets.

He also added that “REX devices are designed to seamlessly prioritize and consolidate essential mobile functions that matter most to customers across diverse markets. The result is an extraordinary end-to-end mobile experience with the best value for money.”

Source: ZDNet