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Heins: BlackBerry 10 sales faster than expected

Published by on Feb 25th, 2013, No Comments

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In an interview with German Newspaper Frankfurter Allgemeine Zeitung, BlackBerry CEO Thorsten Heins has revealed that BlackBerry (formerly known as RIM) has increased production on its latest line of BB10 smartphones launched last month with the new OS.

While the company is holding off on publishing any sales figures until sales trends have been observed over a longer period of time, Heins admits that the speed of sales was unexpected.

Heins said that “We are above our own expectations and our target was thoroughly ambitious. The fact is, we were surprised by the good reaction and we’ve increased our production capacity in the meantime.”

The success of the new line of devices is critical for the smartphone maker that has been rapidly losing market share to iOS, Android and Windows Phone powered devices.

Source: Toronto Sun

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