TCL Communication, designer and manufacturer of One Touch branded smartphones, is set to enter the smartphone arena with the Alcatel One Touch that will deliver a suite of smartphones in a straight up manner announced at this year’s Mobile World Congress.
There has been a lot of excitement around six handsets that have already been announced including the Alcatel One Touch Fire, that runs on Firefox OS and Idol Ultra – the slimmest handset around.
Alcatel One Touch, now back in South Africa, aims to take a fresh approach to smartphone marketing with a company mission to bring the latest smartphones to a wider market.
“We’re delivering high-technology with a high street attitude,” says Dan Dery, Chief Marketing Officer at Alcatel One Touch. “Our accessible approach will redefine the smartphone category. The One Touch smartphones are making great quality smartphones accessible to everyday people. You shouldn’t need a PhD in computer science to make a choice about your phone.”
Over the course of the Congress in Barcelona, Alcatel One Touch will launch an easy-to-choose, easy-to-use range of 13 smartphones. The suite offers something for everyone, from phones chosen with little effort through to high-quality phablets that families will be inspired to create on.
The new smartphone business model is tipped to deliver a notable rate of business growth for Alcatel One Touch in 2013, faster growth than the industry and many competitors.
Dan Dery continues, “We invested heavily in innovating our smartphone business in 2012 – innovating our product line, our business model and our proposition to deliver the best products for our consumers. The innovations team has delivered a suite of 13 phones that offer unprecedented high-quality, high-value features. Now, we are working with our ever-expanding circle of global partners to deliver these phones in an approachable format.”
“2013 is shaping up to be Alcatel One Touch’s year,” Dery concludes.