Since the re-launch of a new Mxit platform, Junk Mail xchange (JMx), Junk Mail, a leading publisher of classified ads, has seen ads double in just four months.

“We’re getting close to 30,000 new ads a week,” says Junk Mail MD Felix Erken. “This gives the entire Junk Mail community, across all media, access to a much greater range of ads – and we now have a very strong national footprint.”

JMx is fully integrated with Junk Mail’s website and mobile site, with all of the sites sharing the same database.

Erken points out that Mxit classified users are distinguished from those on other channels by their high level of interaction and engagement proved by the three million Mxit users that placed an ad or sent a message on JMx in November 2012.

The company is also enjoying the volume and detail of feedback it is receiving. “When we first launched JMx the feedback was honest, direct and constructive – users quickly pointed out where they were having problems, so we were able fix things just as quickly. We responded to every comment,” says Erken.

The partnership with Mxit as a platform provider has helped Junk Mail to make JMx a serious classified platform, where buying and selling works.

Mxit’s head of communications Sarah Rice says that “Taking on specialist partners is a key element of our platform strategy, and we choose those partners carefully. Junk Mail is the biggest and most experienced classified ads operator in the country, and that experience has really shown in the way they’ve been able to engage our users.”