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Mailbox – How to Botch a Good Launch

Published by on Feb 26th, 2013, No Comments

Mailbox-Wait

I’m so sick to death of waiting for the Mailbox app on my iPhone I’m almost at the point of deleting it yet something keeps me hanging out. For those not in the know:

“The Mailbox app uses gestures to make quick work of incoming mail, allowing you to clear out your inbox in a jiffy.”

The app is apparently life changing, however I’m tired of waiting and I think this reservation system is a bad way of going about things. The reservation system is fairly simple: “Demand for Mailbox has been incredible, and in order to deliver a world-class email experience we’re filling reservations on a first-come, first-served basis. If you’ve already reserved your Mailbox, download the app and enter your reservation info. If you don’t have a reservation, download the app to get your place in line. Everyone can watch the line move in real-time from inside the app.”

According to the Mailbox blog they fulfilled 150,000 reservations in week one and let around 30000-35000 people in per day. For me, this could have been solved with one easy metric: a dollar price of entry. People are clamouring for this app because it’s supposedly life changing. For those who want to reach inbox zero nirvana a dollar or three would have made little to no difference and there wouldn’t have been an issue. If there was an in-app-purchase to get to the front of the queue I know many who would readily pay to tame their inbox. While you wait for access to Mailbox, here are some reviews:

Gizmodo:

In many ways, Mailbox is an app that falls right in line with the Apple philosophy. Show you an easier way, simplify your experience, and deny you the ability to transgress. It’s an approach that makes many users fume with resentment, and is a saving grace for countless others. But in the end software can only go so far to condition behavior. It’s up to you to stay organized, no matter how much Mailbox greases the rails.

Paste Magazine:

With one quick swipe on an email, your important conversations will go into a new folder created by Mailbox. You are able to then select when you want this email to appear in your inbox again. Later today? Tomorrow? In a month? It functions like an integrated email notification system that only notifies you of the emails that actually need your attention. Getting your inbox to zero is no longer a pipe dream—it’s my everyday goal now.

Slashgear:

The Mailbox app from Orchestra is absolutely free at this very moment, and until we hear otherwise from the developers, we expect it to remain free into the future. Because of this alone, this app deserves a try by you at least. It’ll introduce you to a whole new way of working with your email and you’ll be part of the “cool crowd” working with this app right this minute.

Get it… if you can

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