Last week we reported on a rumour (one that has been around already for quite some time) of Google developing its very own subscription music service to compete with the likes of Spotify.
We know that Google has been in negotiations with a number of record labels to allow it license to use their music in the service and it seems that this applies to YouTube as well.
Now, Fortune has reported that Google’s YouTube service is also planning on jumping into the subscription music service pool unsurprisingly with the help of the Google brand.
The Guardian reports that speaking at a launch event in London recently Francis Keeling, global head of digital business at Universal Music Group, said “We talk about for subscription services, the need to have a funnel. Google, with its hundreds of millions of users through search, YouTube with its more than 800 million users, arguably is the biggest funnel we could have.”
While both services will live within the Google brand the two will differ in that the Google service on Google Play will let users buy, store and collect music while YouTube’s service will allow users to listen to music for free. Both services will provide additional features with a subscription fee attached and for YouTube users this is likely to be ad-free.
While the information was said to come from unnamed sources within Google, YouTube commented that, ”While we don’t comment on rumor [sic] or speculation, there are some content creators that think they would benefit from a subscription revenue stream in addition to ads, so we’re looking at that.”