Twitter has announced on its blog the launch of a new service in the form of an app, Twitter #music.
The service, available on the web and as an iOS app, will change the way users find and share music on Twitter by using activity on the micro blogging site “to detect and surface the most popular tracks and emerging artists.”
The blog explains that all songs are sourced from either iTunes, Spotify or Rdio and when exploring music, previews are heard from iTunes by default. Subscribers to Rdio and Spotify can log into their accounts to listen to available tracks in full.
The app is centered around four tabs: popular, emerging, suggested and #nowplaying.
If you come across a song you like, found either through the tweet of an artist or someone you follow, you can now listen to that song by navigating to #NowPlaying.
If it’s a band you’re interested in while browsing a music chart you can tap on their avatar to follow them or go directly to their profile.
Twitter also lets you easily share newly discovered or favourite songs with your followers by tapping a spinning disk icon that appears on screen. This opens up a player from where you can tweet directly.
Twitter has stated that it will begin exploring other music service providers and will launch on Android in the future.
The service will be rolling out in the next few hours to users in the US, Canada, the UK, Ireland, Australia and New Zealand.