The SpaceStation, the digital media sales agency who represents GoMetro (read the review) announced that since its launch in October 2012, the platform has grown to just over 528 000 unique browsers in March 2013.
Data from the last 6 months also show that 43% of users spend more than 3 minutes on the service per session, showing great potential for engagement.
The Space Station CEO Gustav Goosen says that “We are all aware of the phenomenal growth of mobile internet access in South Africa. With this in mind we are particularly proud of GoMetro and the success they have had in providing a real service to commuters. These commuters made 1 561 811 queries for real time updates with a staggering 635 221 of those queries made in March alone.”
The platform is designed to provide Metrorail commuters with real-time information including train timetables, line announcements, updates and other key services.
GoMetro was carefully developed to work efficiently on any device with the sole prerequisite that the phone has an Internet connection. That being said an interesting trend has developed over the last 6 months. Over 80% of the users accessed GoMetro on Blackberrys while only 8% used Android, 6% Nokia, 1,5% Apple and the remaining used a Windows Phone.
“Our steep growth has come solely from users accessing our mobile site,” says Justin Coetzee, founder of GoMetro. “With Metrorail commuters showing an astounding 100% mobile phone penetration rate (as surveyed) there is massive potential for GoMetro to access their 3 000 000 daily commuters.”
GoMetro 2.0 will be launching in June.
Take a look at the infographic below for more stats: