Motorola has today rolled out the first advert in a new campaign for its upcoming smartphone, the Moto X. This is the first campaign and smartphone from the company since being acquired by Google in August 2012.
The smartphone was recently confirmed by Motorola CEO Dennis Woodside at the 2013 D11 conference who also revealed that it will be the first to be built in the U.S. with the advert also highlighting that it is the “first smartphone you can design yourself”.
The advert, displaying the tagline “Designed by you. Assembled in the US.” will appear as a full page spread today in the editions of The New York Times, USA Today, The Wall Street Journal and Washington Post. The timing of the spread is no coincidence with its patriotic tone and imagery befitting the 4th July celebrations that will take place in the U.S. on Thursday marking the country’s independence.
According to Brian Wallace, Motorola’s VP-global brand and product marketing, “What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas. What better time than July 4th to come with a message like that?”
Source: Ad Age