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Have a Break, have Android 4.4 KitKat

Published by on Sep 4th, 2013, 2 Comments

android-kitkat

That’s correct folks, the new version of Android will not be known as ‘Key Lime Pie’ as previously penned and reported from all sources. Google today announced that the next version of Android will be named “KitKat,” after the ubiquitous chocolate bars sold around the world. It will be the first time that a mainstream operating system has been given a licensed name, and the deal took some time to complete with Nestle, according to Google spokespeople.

Google first approached Nestle with the proposition in November 2012, and at MWC 2013 in February, the deal was completed. There’s no exchange of money involved, but there is a significant promotional element, as 50 million KitKat bars in 19 countries will have prominent Android branding and offer buyers the chance to win a Nexus 7 tablet and Google Play gift cards. The wrappers started production two months ago so that it would be ready for the new promotion.

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With over 1 billion Android activations in total, and more than 1 million every day currently, this is a massive partnership in terms of shared advertising. As the deal was being completed, not even Google employees had any idea to the new name’s existence. “We kept calling the name Key Lime Pie internally and even when we referred to it with partners,” Lagerling, Google director of Android global partnerships, told the BBC.

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So why the name change? A Google spokesperson tells The Verge that KitKats have long been Android engineering head Hiroshi Lockheimer’s favourite candy bar — his Gmail avatar was a KitKat icon several years ago. At one point in 2010, the Android team even decorated Lockheimer’s entire office door with KitKats. This appears like another opportunity to inform the numbers of people what Android is (not that there are many left).

What do you think of the new partnership?

Comments

  • http://www.techaxle.com/ TechAxle.Com

    Yet, I didn’t get Android “KitKat” in the candy shop :P waiting to check the taste. When it will release ?

  • Theunis Jansen van Rensburg

    It was only announced yesterday. “50 million KitKat bars in 19 countries will have prominent Android branding.” Whether we are one of those countries remains to be seen.

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