According to a report published by HumanIPO, Yuppiechef, a firmly established and popular online store for premium kitchenware brands, revealed its secret to building a reputable e-commerce business.
According to Paul Gelatis of Yuppiechef marketing, who spoke at the eCommerce Conference in Johannesburg this week, a primary focus on customer care over revenue generation, and a change in perspective in this regard, is essential for online businesses to succeed and generate credibility from its customers.
Yuppiechef’s focus on personal interaction with its customers has “helped install a culture in our business towards gratitude to our customers,” says Gelatis and with its compliment count far outweighing its complaint count, the company is highly satisfied with its relationship-building strategy.
Part of this strategy includes admitting when mistakes are made and doing what is necessary to rectify them and thanking customers for their product purchase with hand-written cards.
“If we care, we deliver great products and service,” Gelatis concludes.
In terms of its social media presence, the company engages with community members for opinions about advertisements, giving them credit in publication.
With many other awards to its name, Yuppiechef was recently awarded with the titles of best South African e-commerce site and the site with the best shopping process at the 2013 eCommerce Awards.