It feels like we have a serious case of déjà vu. As part of their latest advertising campaign, Samsung has come up with a few ads that mock their biggest rival, Apple. Again.
This time around Samsung takes on two Apple products – the iPad Air and the iPhone 5S.
Apple’s advertisement for their iPad Air focuses on how thin and light it is. It compares it to a simple pencil – the message being that great things have been created by a simple pencil and that great things can be created by the iPad Air.
Now, in Samsung’s version, they also feature a pencil. But instead of comparing the pencil to their Galaxy Tab Pro 10.1, they compare it to the… iPad Air. (more…)
Silicon Valley – a magical place that the world’s largest tech companies call home and where new tech startups pop up more frequently than McDonald’s branches.
The splendour of Silicon Valley has intrigued people over many years, so, naturally, someone saw the golden opportunity to create a television series about it. And no, not a drama, but a clever, witty comedy.
This is HBO’s latest offering – an 8 episode comedy, focused on startup culture in California, aptly called ‘Silicon Valley’.
The series follows protagonist Richard, a highly intelligent yet socially awkward computer programmer that works for a tech startup in Silicon Valley. Richard also lives in a so-called ‘Hacker House’ – a startup incubator that houses a number of super clever, super awkward technology geeks. (more…)
If ever there was a marketing campaign that cut to the chase about why the product is great, it’s this one by Sony.
Last year, Sony introduced the world to their latest Walkman-range MP3 player – a small, cleverly designed MP3 player that is also waterproof.
The device, which has inbuilt headphones, was marketed as the perfect device to use when exercising, as it can fend off water and sweat. So whether you are doing a few laps on the pool, or having an intense cardio work out, you needn’t worry about getting moisture on your device.
However, even though the promise a waterproof MP3 player, that allows you to take a dip in the pool while listening to your favourite song was appealing to some, most people thought it rather strange.
Could this device really be waterproofed enough to go swim with? Will it cope being completely immersed in water?
Well, in fact, it can – and Sony was out to prove it with a genius marketing campaign. (more…)
We know that Google is one of the largest (if not the largest) tech companies in the world. We also know that only a handful of companies strive to be as innovative as Google. What us mere mortals sometimes can’t fathom or understand, is exactly how big Google really is.
Not to worry, though, as this short film illustrates the immensity that is Google.
The video was made by YouTube user, ColdFusTion, who seems to have a very keen interest in everything Google.
The video shows us some very interesting facts about Google and how two 22-year olds came up with an idea so big, it literally changed the world. (more…)
Many new methods of charging electronic devices are being developed and released, with portable solar panels being widely implemented as of yet. But minuscule windmills that can charge your phones?
A couple of UT Arlington researchers, Smitha Rao and J.C. Chiao, have developed wind turbines so small (they measure 1.8mm at their widest), you can stick 10 of them on a grain of rice. (more…)
While the world ponders and debates Amazon and DHL’s planned new delivery system, Groupon saw an excellent marketing opportunity for themselves – and no, it doesn’t involve drones.
Two weeks ago, Amazon announced that they are working on a project called Amazon PrimeAir. With PrimeAir, delivery drones (that are not operated by humans) will deliver packages to customers – right on their doorstep.
The news about Amazon’s plan was celebrated by some and frowned upon by others. However, it did cause quite a stir and received wide spread media attention. (more…)
American news channel, Fox News, has certainly given themselves one helluva birthday present.
The famous news channel, that was launched in 1996, celebrated their 17th birthday yesterday on October 7th. And they definitely didn’t hold back with the celebrations.
The channel has debuted its new, high-tech news deck and it is something out of this world.
Judging by looks alone, the new news deck looks like the inside of a spaceship. But alas, it is simply a 21st century way of researching, processing and reporting the news.
Veteran Fox news anchor, Shepard Smith, unveiled the channel’s impressive new news deck to the world today and explained what all the new gadgets will be used for. (more…)
If your a avid music lover or a musician yourself, then this is something that will quite possibly amaze you.
The line between digital and acoustic has been crossed many times when it comes to music and musical instruments. But now, a London-based start-up, has developed a mind blowing instrument that might change the way musicians play and record.
Roli, a design-led technology start-up, has been operating since 2009 and specialize in hardware and software products that help bridge the interaction between people and technology.
Roli has announced the release of their Seaboard Grand. A type of new-age keyboard that has evolved from the traditional, piano keyboard. (more…)