HTC debuts its new flagship – the squeezy, easy HTC U 11

htc u 11

HTC has unveiled its new flagship in the form of the U 11; a glass-enclosed handset with a squeeze-able frame dubbed Edge Sense.

There was a time when HTC ruled the Android roost, though nowadays the company is usually relegated as a back-bencher. With the HTC U 11, the company has set itself a bold new approach with a device that breaks conventions with a glass enclosure and a squeeze-able frame.

Arriving with a QHD 1440×2560 display, the HTC U 11 is powered by Qualcomm’s new Snapdragon 835 SoC and arrives with 4GB/6GB RAM and 64GB/128GB of storage, which is expandable by MicroSD.

In terms of cameras, the U 11 features a 12-megapixel primary shooter in addition to a 16-megapixel selfie camera. HTC boldly announced that its primary camera was now the highest rated mobile shooter on DxOMark, achieving a score of 90.

Underneath the hood is a large 3,000mAh battery, and USB Type-C support and the continued absence of a headphone jack completes the setup.

Read: HTC strikes early with the Galaxy-lookalike U Ultra and U Play

HTC’s U 11 returns to its rich audio heritage with the addition of BoomSound, and Edge Sense – a new feature which enables users to squeeze the device to activate certain functions – makes its debut.

Where the recent BlackBerry KEYone features a software-configurable convenience key, HTC have opted to include Edge Sense as a means to let users configure actions to execute when the U 11’s frame is squeezed in a certain way. Pressure sensors that detect force run up and down the U 11’s screen, and squeezes in certain locations can be used toggle actions.

HTC proposed the ideas of quick-launching the camera, toggling the flashlight, and even launching apps, and it remains to be seen whether the company will add the feature to other forthcoming phones.

The U11 is also set to receive the presence of Amazon’s Alexa next to Google Assistant in certain markets, while consumers in China will be able to use Baidu Duer.

We await to see if the device will be available in South Africa.

Read: Beyond BlackBerry: Do Sony, LG, and HTC face extinction too?

What are your thoughts? Would you be interested in purchasing HTC’s new flagship device, or has the Taiwanese company passed you by? Be sure to let us know your opinion in the comments below!

Follow Bryan Smith on Twitter: @bryansmithSA

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