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IMC Conference Cape Town Round-up

Published by on Jun 21st, 2013, No Comments


The 5th Integrated Marketing Communication Conference made an significant impact at the CTICC last week in what was arguably the most successful execution of the conference series to date. Top industry leaders delivered refreshing, insightful and thought-provoking content.

Day 1 of the conference kickstarted with Nicholas Haralambous, with his keynote on Mobile Marketing Mobile Entrepreneur and GM at Lodestone Consulting. Key points he made:

- “Mobile is not simply a single channel that we can dip in-and-out of occasionally. It should be used as a common thread running through all aspect of marketing, advertising and communication.”

- “We are a mobile first continent but only 1% of advertising spend goes to mobile. What are we doing with our budgets?”


Inside the 88mph Garage, Cape Town

Published by on Jun 20th, 2013, 2 Comments


Located in Cape Town’s up and coming area Woodstock and in one of the most exciting creative spaces at the moment, 88mph Cape Town has over 500 square meters of working space and the home to some of the coolest and innovative local startups.

88mph, a top African start-up incubator, merged forces with Google Umbono and created a fantastic space for entrepreneurial investment and lab-type assistance in a move that was applauded from Cairo to Cape Town, celebrating its launch in October 2012.

88mph makes investments in early stage mobile/web companies targeting the African market with a focus purely on ideas with potential to scale across Africa. The environment  - open plan, unique and collaborative – creates a competitive setting where startups spend three intensive months launching products and finding customers. The 88mph team then work together with startups to raise followup funding, when their products are ready to make revenue and scale to additional markets.


Why is internet so slow in South Africa?

Published by on Jun 20th, 2013, 8 Comments


by Tim Wyatt-Gunning, CEO Web Africa

When we fall asleep, I am told that we go through a few phases, one of which is curiously named after an aging American rock band. I’ve never quite come to terms with the whole REM thing because just conceptualising any rapid movement going on beneath my eyelids when I’m trying to sleep freaks me out.

All of which leads me to an admission of my concentration problems while listening to technical wizards painfully complicating our already over-complicated lives with their confident use of vocabulary which they must have made up.

It’s my waking version of REM – the curtains are drawn but the lights are on as I scrabble 27 other possible more exciting meanings for their latest acronym.


Want the iOS7 look on your Android?

Published by on Jun 20th, 2013, No Comments


One of the great advantages of Android is that it is extremely customizable. There are many different launchers, themes, skins, ROMs etc. that the Android army can deploy on their smartphones. There is a flavour for everyone. There are some truly creative people out there, as is evident once you browse around MyColorScreen.

Even though iOS 7 won’t be available to Apple users until sometime in September/October, the look has already been ported and skinned for Android. An illegitimate lovechild of iOS7 and Android Jelly Bean has surfaced, created by an XDA developer, shmogt. He designed many of the icons himself, using Nova Launcher as a base. The theme is called jbOS7, and has caused quite a stir among the “modding” community. (more…)

The Business of iOS7

Published by on Jun 20th, 2013, 2 Comments

Screen Shot 2013-06-19 at 11.23.49 AM


October 2012, Apple reaches it’s highest price of over $700 a share. Today, it’s currently hovering around $430.

Two weeks ago we saw the announcement of iOS 7. Reactions are mixed, some people love the new look and others think it’s a candy coloured mix of chaos. My favourite commentary on iOS 7 has to be the Matt Gemmell post where he puts the iOS 6 and iOS 7 next to each other for this image:


The two weeks I’ve had with the operating system have left me extremely confused. It’s pretty but ironically very cluttered and since it’s still a beta the OS is very buggy as is expected. iOS 7 feels like someone smashed iOS 6, Android and Windows Phone 8 together in a blender and the resultant flurry is iOS 7. I’m not mad over it and those who are comfortable with iOS 6 (read between the lines: old people) are going to hate it for being quite different visually. (more…)

Ex-HTC execs form smartphone startup Kazam

Published by on Jun 20th, 2013, No Comments


The last couple of years have been difficult for HTC. We weren’t surprised to hear back in March of the exodus of HTC executives that started to jump ship. In their eyes, the ship was beyond rescue (although we tend to disagree). Several key executives left as the company struggled with its turnaround.

Two of these former executives can’t leave the smartphone industry behind and are forming a startup called Kazam. This smartphone company will focus on the European market and they are promising smartphones that are “about great design, robust hardware, improved customer service and also intuitive technology.” James Atkins (former marketing head for HTC U.K.) and Michael Coombes (former head of U.K sales for HTC) are the minds behind the new company. (more…)

Microsoft Backtracks on Xbox One Licensing Policies

Published by on Jun 20th, 2013, 2 Comments


Boy is this good news for gamers. The Xbox One was officially unveiled recently – and despite brilliant features and excellent hardware, the device got hammered in the media for two reasons.

First off, the Xbox One needed a daily check-in through the internet to ensure you are licensed for the games you are playing. This means that if your internet was down that day you simply could not play any games. Ridiculous.

Secondly, Microsoft wanted to control licensing of games through digital rights management. This meant that you could not simply go and buy a second hand game from a store like BT Games. You had to have the “license” transferred to your console, just like say, a piece of software. Once again, no internet, no go.

The backlash was so big that many Xbox fans simply stated they would switch to Playstation 4 due to these policies (and who could blame them?).

Sony was very quick to point out their upcoming PS4 will not force publishers to use the license transfer system, and gamers could simply go ahead and swap and buy second hand games as always. Needless to say, the sentiment of the Xbox One quickly fell out of favour with the general public. (See our comparison of Xbox One vs PS4 here)

So here is the the good news: Microsoft has stepped back from these ridiculous policies. Microsoft’s president of interactive entertainment made a lengthy blog post about this very issue, and had the following to say: (more…)

BWB showcases two impressive waterproof devices on Dagbreek

Published by on Jun 20th, 2013, No Comments


You always hear stories of friends who have dropped their phone or tablet in the swimming pool, bathtub or worst of all, the loo. One of the biggest enemies of an electronic device is of course water.

As some companies seem to run out of ideas on what to put inside their devices (hardware or software), the focus starts shifting to the physical frame of electronics. Here we’ve seen a big step forward in making high-end devices dust proof and more importantly, waterproof!

In this week’s insert on Dagbreek, Jacobus Kriel showcases two impressive products: the Olympus TG-2 camera and the new Sony Xperia Z tablet. Both of these devices are waterproof and enjoy a refreshing dip in a wintery swimming pool in Cape Town.