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Vodacom Joins Sponsored List for IMC 2012

Published by on Jun 1st, 2012, No Comments

With less than one week to go, final plans are in place for the Integrated Marketing Conference 2012 in Cape Town that’s guaranteed to make a mark in the marketing and communication industry across the country.

Along with a great line-up of sponsors that are already on board, Vodacom have joined the list and will be flying the IMC Conference flag for both the Cape Town and Johannesburg editions.

With an impressive guest speaker line-up that includes some of the best names in the business, a host of workshops and an exciting programme, the third IMC Conference is expected to cover all aspects of marketing, media, online and much more. Delegates will have the opportunity to pre-select the workshops they want to attend, as well as ask the questions they want prior to the conference via #IMCQUESTION to ensure they get the most out of the conference with a tailor-made experience and a chance to network, share ideas and learn from some of the most creative minds in the industry.

Selected Industry speakers chosen to represent various communication channels have prepared presentations for the IMC Conference that include:

  • Mike Sharman, Retroviral: “Blogging and theBeast”
  • Suhana Gordhan, Blackriver FC: “How tobe good parents to our brands”
  •  Christine da Silva, Neo@ogilvy: ”SEMantics”

Angry Birds continues to expand beyond virtual world

Published by on May 31st, 2012, No Comments

Rovio, the Finnish company behind Angry Birds, Angry Birds Space and the upcoming Angry Birds Heikki to launch in June, will be spreading its virtual wings into the real world once again.

The company announced this week that it will be launching an Angry Birds branded debit card in Russia. The company already offers plush toys, lunch boxes, clothing, stationery, food and drink items, a Formula 1 driver sponsorship deal and a jewellery line.

But that’s not all. Angry Birds Land was one of the highlights of the many attractions offered at Sarkanniemi amusement park that opened on 1 May in Tempere, Finland. However, the park owners have noted that finishing touches of the area that still have to be completed will continue until the beginning of June 2012 when it is ready for its official opening on the 8th of the month.

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Plascon launches InspireME app for colour inspiration and expert advice

Published by on May 31st, 2012, No Comments

Plascon has officially launched InspireME,  its very own mobile app that provides colour inspiration and expert paint advice from your mobile phone.

The iPhone app was made available in Q3 of 2011 and was followed by the launch for BlackBerry, Nokia and Android OS devices in early 2012. The app which became officially available in all app stores from the end of April 2012, had already been downloaded more than 6, 500 times, highlighting the enthusiasm with which people were responding to its availability.

Through its three key features Identify, Guide and Colours the app allows users to identify and browse through colours in the Plascon range and receive advice on products, surfaces and common paint problems. Basically, it’s everything you need when it comes to home decor and DIY without having to visit a Plascon store and talk to a consultant.

The Identify feature enables users to identify a specific colour, without having to sift through hundreds of colour cards in the Plascon range, from their mobile phone. If you happen to see a colour somewhere, anywhere that you like, just take a photo and then click on the section in the image you want to use. The app will find the closest matching Plascon colour, together with adjacent colour options nearest to the shade. Of course, the app relies on the quality of the photo taken and so a poor quality image may result in a slight variation between the colour in the photo and that which is recommended.

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Buy a bit of Apple History

Published by on May 31st, 2012, 3 Comments

Are you the ultimate Apple fanboy? Do you already own a Macbook, iPhone, iPad, iPod and every other Apple gadget on the market? And more importantly, are you rolling in dough with nothing to do with it? Well, then this is your lucky day…

Sotheby’s auction house will be putting on auction an original piece of the company’s history, a working Apple I computer. This computer is the original design and was built by Steve Jobs and Steve Wozniak in 1976, by hand. There were only 200 of these iconic computers manufactured back in the day. So it comes as no surprise that any prospective buyer better be ready to lay down a lot of money for it.

According to Sotheby’s, it is expected to fetch between $140,000 and $180,000. With a purchase of that magnitude, you get a mobo, cassette interface and the original BASIC manual, so that any techno junkie can start programming on it and ‘Be like Steve’.

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Infographic: How does your saving’s account compare with other banks in SA?

Published by on May 31st, 2012, No Comments

It’s no secret that banks charge their customers a fee for almost every service available. There is enough debate and confusion on the issue of bank charges to warrant a comparison of South Africa’s 5 major banks (Absa, First National Bank, Nedbank, Standard Bank and Capitec) as well as the various fees that customers of these banks incur on a regular basis.

For the infographic created below, Moneysmart compared standard savings accounts from the 5 banks above. While traditional savings accounts might not offer the best rates of return in terms of interest earned, they are often the first port of call in one’s financial journey.

The fees and interest rates comparison analyses what the respective outcome would be for each of these accounts if one deposited R1 000 each month over a period of 12 months. Monthly admin fees, in-branch cash deposit fees and interest rates have all been taken into account.

Moneysmart founder and CEO Tobie van Zyl has the following to say, “Financial education is non existent, Moneysmart’s core mission is to simplify complexities in finance so that people can understand the subject better and feel empowered, optimistic and enthusiastic about learning and engaging with their finances and institutions in a fresh and informed way. We put our skill’s and knowledge to work and gather as much data and do as much research and enquiries on financial products and planning methods to add value to peoples’ lives. 

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Inside Cerebra, Johannesburg

Published by on May 31st, 2012, 8 Comments

Cerebra, founded in 2006, is a full service award winning communications agency that helps customers build successful communications campaigns across traditional, social and digital media.

Here, we take a look inside its offices based in Fourways, Johannesburg designed by South African designer, Ivan Kirstein.

It’s clear from the images below that the space was designed to create a relaxed, inspirational and unique working environment. Interesting furniture pieces, open-plan layout (with a large glass walled boardroom in the centre) and what looks to be a great view certainly lends itself to a place you want to get up and go to every day.

We love the mix of colourful earphones hanging above each desk!

View the Cerebra office pics in the gallery below:

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Mxit Launches Developer Kickstart Programme

Published by on May 30th, 2012, 1 Comment

South Africa’s largest social networking platform Mxit, has recently launched its Developer Kickstart Programme, the company wrote in a blog post.

The programme aims to help Mxit developers get their new apps discovered by the million of Mxit’s users. This means, that Mxit will give some of the best independent developers a chance to get their apps promoted.

Here are the rules of the programme:

1. The programme is available to only newly published apps on Mxit, more specifically those published in the last 8 weeks.

2. Early-stage/independent developers only. Big companies will not be accepted. Mxit aims to subsidize developers who are just starting out and do not have the funds to buy ads in bulk.

3. As it’s only an experiment, Mxit may discontinue or change the programme at any time.

This programme seems to be the latest attempt by Mxit to assist new developers in accessing the platform. In March, Mxit launched a new set of developer APIs and a redesigned Developer Centre.

Motribe launched its JudgeME app on Mxit in early April,  a mobile meeting app that provides people with a way to meet each other by uploading and browsing photos. Motribe is a platform that enables users, brands, agencies and publishers to build and manage their own mobile social communities.

For more information and to apply, click here.

Leaked Images – Could this be the next iPhone?

Published by on May 30th, 2012, 1 Comment

Every year around this time the tech press starts to dig up supposed leaked images of the next generation iPhone, and needless to say, the news spreads like wildfire. 9to5Mac somehow got hold of next gen iPhone images, as well as parts for the upcoming model.

The most recent release of the iPhone, the 4S, did not have a lot of changes from the previous iPhone 4, and it is quite difficult to spot the changes. People were unnecessarily displeased with Apple about the more evolutionary approach, so the next iPhone will hopefully have more drastic changes.

Looking at the leaked images, a few changes are quite apparent: (more…)

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