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Introducing Teedu: A new way of engaging with brands

Published by on Nov 13th, 2012, No Comments

South Africa’s first dedicated online photo uploading competition site, Teedu.co.za, has gone live.

The site is based on a system of challenges known as “missions”. For each challenge completed, users are given a certain amount of points, which enters them into a draw for a prize. The more points users accumulate, the better their chance of winning.

Since its launch, Twitter and Facebook users have grown tremendously. As for gaining exposure, once a mission has been completed, there is an option for users to challenge friends which adds to the viral component.

“We want the South African market to understand that bridging the gap between on- and offline customer interaction does not have to be a complicated or costly affair,” explains Teedu director Tyrone Middleton. “Companies can have a campaign up and running in under 24 hours, at minimal cost. This not only gives customers the opportunity to engage and have fun with the brand, but also affords the brands in question the chance to conduct market research and gain free publicity.”

The goal of the platform is to drive interaction with products, brands and services through various incentives. “Many brands have followers on various social media sites, but aren’t getting optimal value from them,” Middleton explains. “Teedu allows users to showcase the different ways they interact with a brand – a hamburger chain, for example, might ask customers to upload photos of themselves enjoying their favourite burger in order to accumulate points. The incentive not only draws people to the restaurant, but promotes it and gives the owner insight into customer preferences.”

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Samsung Raises Chip Prices to Apple by 20%

Published by on Nov 13th, 2012, 9 Comments

We all know that Apple and Samsung have been at each other’s throats for a long time and it is definitely not going to change any time soon. The bitter reality for the companies, however, is that they still have business ties whether they want to or not. These two tech giants are still very dependent on one another.

With relations between the companies breaking down on several fronts, it’s only a matter of time before their business relationship ends. Samsung is very aware of this, and have decided to cash in while they still can. They are changing the terms of their contract to supply chips to Apple, and are now hiking the prices by 20% – but only for Apple. All other customers’ contracts have not been amended.

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Heavy Chef digital marketing event, Jhb

Published by on Nov 12th, 2012, 1 Comment

At this month’s Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online – Viral and Social.

Founder of Retroviral, Mike Sharman, has over 5 years of experience with new media campaigns, many of which have gone viral. He is a firm believer of the philosophy that content is king in the digital space, and that experimenting is truly invaluable. Mike is responsible for syndicating brand messages to an online audience, including many campaigns that have indeed ‘gone viral’.

Mike Stopforth is the founder and CEO of Cerebra, an integrated strategic communication agency. As a well-known entrepreneur, consultant and writer; he has worked with clients such as Nedbank, Woolworths, Vodacom and Toyota. Mike is also the co-founder of 27dinner – a social networking event.

The two Mikes will tackle digital marketing strategy from two different angles. Sharman will be discussing how viral is making a brand promise, while Stopforth will explain how important it is for brands to deliver on that promise and the role of agencies in the equation.

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RIM finally announces BlackBerry 10 launch date

Published by on Nov 12th, 2012, 6 Comments

According to a press release issued by BlackBerry maker Research in Motion (RIM), the smartphone manufacturing company has finally set a launch date for its latest operating system BlackBerry 10, the release of which had been delayed due to an unrealistic timetable.

RIM has announced that the BlackBerry 10 launch event will be taking place on January 30th 2013 simultaneously in multiple countries around the globe. The event will also showcase the unveiling of the first two BlackBerry 10 smartphones.

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MTN lowers key Internet Bundle Costs

Published by on Nov 12th, 2012, No Comments

From 1 November, MTN SA is lowering the costs of its two most popular internet data bundles, which is welcome news in a heavily contested time in mobile broadband.

Says Serame Taukobong, MTN South Africa Chief Marketing Officer; “We know that our customers want value for money and in response to this we have reduced our Internet bundle pricing to offer real value for the Internet experience.”

The need to have continued access to the Internet has resulted in a higher demand from customers for data to be easily accessible at affordable rates. The new MTN Internet Bundles promotion offers customers more control, convenience and choice of data bundles to suit their needs. According to MTN, customers will get more value for money  as well as control and manage their data usage and spend through the balance enquiries service by dialing *141*1#.

Through this promotion, customers can get: (more…)

Invitation to the Silicon Cape 2013 Committee Elections

Published by on Nov 12th, 2012, 1 Comment

The Silicon Cape Initiative is inviting it’s community to their committee election voting event at 6PM on Wednesday November 14 2012, hosted at the Bandwidth Barn.

Candidates for the 2013 committee will be giving brief motivations for the community to vote them onto the committee, making this a unique opportunity to hear industry leading thoughts around the initiative from those interested in moving closer toward the vision.

This is the second committee election since the original appointment after the launch event. There are 10 out of 12 seats up for election, meaning the new committee could consist almost entirely of new players, and will be able to set completely new directions for the initiative.

Those interested in getting more involved with the initiative, but who do not make it on to the committee, could be considered by the new committee as part of a sub-committee around each portfolio.

Members of the Cape Town IT and startup community are encouraged to attend the election event to place their votes for which of the candidates they would like to see on the committee. Snacks and pizza will be provided, RSVPing is recommended.

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Skype for Windows Phone 8 in Preview

Published by on Nov 12th, 2012, 1 Comment

 

Skype for Windows Phone 8 is now available to download in Preview. The VoIP/chat service has been tailored especially for use with Microsoft’s new operating system.

New features include:

  • Seeing all your Skype contacts in the People Hub and starting a conversation with just a tap
  • Signing in with your Microsoft Account and IM with your Messenger buddies
  • Even when the app is closed, you’ll begin to receive some call and message notifications so you can respond right away (under development)

Panacea Mobile announces new account design

Published by on Nov 12th, 2012, 2 Comments

Mobile services company Panacea Mobile has made some improvements to their interface with the development of a brand new design that will accommodate a host of new features rolling out in the future.

Now in beta phase, the new account design, with more to come, includes:

Campaigns: All Message and Batch campaigns are now located under the Campaigns section. Better filtering tools and bulk actions have been added so that it’s easier to manage multiple campaigns. Right now you can send a Message Campaign (to contact lists) or a Batch Campaign (upload a file of numbers and messages to be sent). You can then watch your campaigns deliver in real-time, pause and resume sending, edit the batch settings or message text and download results from the campaign such as message results, failures or the original batch file. There is more to come including new campaign types like subscriptions and competitions.

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