The 4th Annual IMC Conference made an incredible impact in Johannesburg on the 15 and 16 of October in a successful execution of the country’s top marketing and communication event. Highly-acclaimed international workshop hosts, Tribal Fusion, a division of Exponential Interactive, delivered some valuable insights with their presentation: “Audience Insights and Effectiveness Measures – What Works, What Doesn’t, and What’s Next”, showcasing data-rich case studies from the network’s work across the globe.
As a leading digital marketing intelligence and global online advertising provider, Tribal Fusion drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively. Ranked 5th in the world behind big brands such as Google and Yahoo and operating in 25 countries worldwide, Tribal Fusion’s global expansion is making astounding waves in the industry. In January this year, Tribal Fusion was named the world’s second largest Display Advertising Provider, having reached almost 500 million unique users per month.
One year after his death, Steve Jobs’s magnificent yacht has made its first appearance in Aalsmeer in the Netherlands.
The photographs of the magnificent “Venus” named after the Roman goddess of love, beauty and prosperity first appeared on Dutch website One More Thing.
Designed by Jobs in collaboration with famous minimalist designer Philippe Starck, the Venus was unveiled at shipbuilder Koninklijke De Vries and accompanied by some of Jobs’s family members including widow Laurene and three of their children, Reed, Erin and Eve.
The Samsung GALAXY Note II has hit local stores following the official launch in Cape Town and is now available across all MTN SA stores nation-wide.
We were at the launch, and our first impression of the device is that it a much better proposition than the previous Note, but it is still a somewhat niche device. It is more comfortable to hold in your hand due to the smaller width, and much improved performance. The “S-Pen” (read: Samsung speak for stylus) is better this time round as well – it has a 1000 levels of pressure sensitivity, which means that handwriting recognition and notes work a lot better than before.
Gartner, Inc. recently highlighted the top 10 technologies and trends that will be strategic for most organisations in 2013. Gartner analysts presented their findings during Gartner Symposium/ITxpo 2012, being held in Orlando through 25 October.
Gartner defines a strategic technology as one with the potential for significant impact on the business in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.
A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. These technologies impact the organisation’s long-term plans, programmes and initiatives.
“We have identified the top 10 technologies that will be strategic for most organisations, and that IT leaders should factor into their strategic planning processes over the next two years,” said David Cearley, vice president and Gartner Fellow. “This does not necessarily mean organisations should adopt and invest in all of the listed technologies; however companies need to be making deliberate decisions about how they fit with their expected needs in the near future.”
Mr Cearley said that these technologies are emerging amidst a nexus of converging forces – social, mobile, cloud and information. Although these forces are innovative and disruptive on their own, together they are revolutionising business and society, disrupting old business models and creating new leaders. As such, the Nexus of Forces is the basis of the technology platform of the future.
The top 10 strategic technology trends for 2013 include:
So, we have confirmation at last. This is the new smartphone from Google, in collaboration with LG, the Nexus 4. An official retail page has been spotted online on UK retailer Carphone Warehouse’s website. Most notably, it will go on sale October 30th, one day after Google’s big event in New York City.
The notorious Twitter leaker @evleaks has also sent out this press shot of the device, and we must admit, these do look legitimate.
Mobile service provider 8ta has recently launched a new promotion that allows its customers to make unlimited voice calls to any mobile network, at any time of the day. Other networks include MTN, Vodacom, Cell C as well as Telkom and Neotel.
The new Unlimited Voice All-Net promotion, a first for South Africa according to 8ta, is available on a 24 month contract plan.
“Mobile voice services have fast become the communication medium of choice for South Africans on the move. Now for the first time the limitations of this medium has been removed. 8ta is enabling its customers to be connected like never before,” said 8ta Senior Managing Executive, Amith Maharaj.
Because this service is naturally prone to abuse, the company has drafted a number of terms and conditions to prevent this from occurring. This includes the fact that the promotion is only available through a SIM only plan and on handset deals.
The new promotion will be available from 8ta stores as well as Telkom Direct stores from 1 November.
Telkom Business will also be offering the service but for a limited time only.
Source: IT News Africa
Cape Town based startup, GoGifting has launched in South Africa, bringing the world’s latest marketing concept to Africa.
Social Gifting is a new concept in online marketing and consumer services. It allows users to send their friends gifts using their connections on social networks like Facebook. These gifts are usually supplied by recognised brands to gain additional exposure online, and are free.
“We’re very excited about launching a social gifting platform in South Africa. Most international companies don’t see the benefit of launching here, but with the relatively high number of Facebook users, South Africa is, in fact a perfect market to launch GoGifting,” said Founder Kevin Tucker.
In a Bandwidth Blog exclusive, it has been confirmed that independent online retailer SAcamera, that sells photographic equipment and accessories has been acquired by MIH Internet Africa, a subsidiary of Naspers Ltd.
MIH will be integrating SAcamera into its very own e-commerce site Kalahari.com. As a seller of books, movies, games and electronics, SAcamera will retain its own identity as part of South Africa’s biggest online store as the specialist photographic equipment and accessories partner.
Jesse Hemson-Struthers, who established SAcamera in 2004, said the deal would see the business benefit from the infrastructure and resources of MIH in continuing its growth. “The appetite for online retailing in South Africa, and for quality products backed up by efficient service at the right price, has grown, and continues to grow significantly,” says Hemson-Struthers.
Hemson-Struthers added that the management team of SAcamera.co.za would remain in place. He added that “Aligning with MIH and Kalahari.com is already contributing to the growth of SAcamera. We are actually expanding our team to cope with the surge in demand over the past year and we expect the relationship to continue yielding positive results for both SAcamera and Kalahari.com”
The acquisition price was not disclosed.
Jesse is also the Co-Founder of BetTech Gaming, a cloud sports betting platform provider that powers many book makers online sports betting ambitions like local player – Bet.co.za. Jesse noted that he welcomed the SAcamera acquisition which would allow him to focus more of his time on his sports betting company.