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The IMC Conference 2012, Cape Town

Published by on May 14th, 2012, No Comments

The Third Integrated Marketing Communication Conference (IMC) will be coming to Cape Town in June this year.

The conference will host some of the top marketing minds in the country, showcasing the new trends of the various communication disciplines available including Advertising, Direct Marketing and Public Relations.  From this delegates will be able to select the tools that will best suit their marketing communication needs.

The conference format is divided into two sections:

1. Keynotes: local and international speakers will decipher their communication field through inspiring presentations.

2. Workshops: Throughout both days of the conference, delegates will attend pre-selected workshops which are hosted by top communication companies. Each workshop will host smaller groups of attendees, and last 30 minutes.

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‘Game of Thrones’ set to be the most pirated show of 2012

Published by on May 14th, 2012, 3 Comments

Forbes has reported that the popular medieval fantasy series ‘Game of Thrones’, created for and aired on HBO, is “inspiring massive levels of piracy” especially in its second season.

This statement is based on figures obtained by BitTorrent-tracking and analysis firm Big Champagne. The figures reveal that since April, the second season of the show has been “downloaded more the 25 million times from public torrrent trackers”. In addition, the firm found that following an episode that aired on 30 April, it was downloaded more than 2.5 million times in just one day, more than any other episode in the show’s history.

While in 2011, ‘Game of Thrones’ was second to Showtime’s crime drama ‘Dexter’ as the most pirated show of that year, Big Champagne’s numbers reveal that the second season of ‘Game of Thrones’ “so far consistently top Dexter’s piracy numbers from the same point in its season last year”.

While BitTorrent is not the only site that series can be downloaded from, other sites that stream episodes of ‘Game of Thrones’ are arguably more difficult to track and measure in comparison to BitTorrent.

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Rocket Internet to launch Amazon Clone in Nigeria

Published by on May 14th, 2012, 1 Comment

We have repeatedly covered Rocket Internet’s operations in SA as they aggressively go after ecommerce market share. We have now learned that they have also started targeting another one of Africa’s biggest economies, Nigeria.

TechLoy has reported that Internet giant Rocket Internet has confirmed that it will be launching an Amazon clone in Nigeria this month. The company has already launched an Amazon-clone called Lazada in Indonesia, Egypt, the Philippines and Thailand recently.

Rocket Internet has a track record for cloning existing popular web companies across the Middle East, Asia, Africa and South America including Airbnb and Zappos. In February, Rocket Internet launched Zando in South Africa, selling popular clothing brands in the local market. While the name of the new clone-site still remains uknown, it will sell items similarly found on Amazon including DVDs, books, electronics and games.

As part of its preparations for the Nigerian launch, Rocket Internet are reportedly recruiting local staff for its operations based in Lagos and are likely to take on some of the former employees of Kalahari Nigeria that was shut down last October by parent company MIH Internet Africa.

Instagram’s Socialmatic Camera offers on-the-go digital printing

Published by on May 14th, 2012, 3 Comments

Remember the old Polaroid camera of yore? Are you a fan of the social photo-sharing app Instagram? If the two were combined, you’d have the Intagram Socialmatic Camera. Imagine Instagram software running on an optical zoom camera, capable of not only sharing your latest inspirational photograph at the press of a button, but also of printing these digital photos on-the-go. Now imagine that this device looked like the instantly recognisable Instagram icon, and is available today!

As you can see from the images, the design of the device is modelled on the Instagram graphic you will find in the iOS App Store, and more recently, the Google Play store (read about the Android release of Instagram here). With the leather material covering the flash and the wide zoom lens and the rainbow strips, it has a genuine retro feel to it.

On board storage for the camera is an impressive 16 GB, enough for thousands of quick-snap photos. It also has WiFi and Bluetooth connectivity, a large 4:3 touchscreen, optical zoom and of course the aforementioned internal printer.

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Vodacom welcomes the launch of WACS Cable in SA

Published by on May 11th, 2012, 6 Comments

Today saw the commercial launch of the West African Cable System (WACS) along the coast of Africa. The cable, stretching over 14, 500km from Yzerfontein near Cape Town to London,  sees the addition of more than 40% to South Africa’s existing international broadband capacity and is expected to drive down bandwidth prices.

The launch also marks an important milestone for South African service providers, including Vodacom, who as an investor, welcomes the launch of the cable as part of its efforts in providing as much of its customer base as possible with access to the internet.

Vodacom states in an official press release that according to the Department of Communications, only around 2% of South Africans have access to fixed-line broadband, whereas 17% access broadband via smartphones.

Vodacom’s Chief Technology Officer, Andries Delport said that “It’s clear that mobile technology is the quickest and most practical route to spreading Internet access to all South Africans. With a high base of the population already covered, we only need to get two key things in place and SA can quite literally take a giant leap forward. The first part is obvious – cheaper smart devices that everyone can afford. The second part is to ensure that the mobile networks can support the data traffic.”

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Real-life Transformer Video Goes Viral

Published by on May 11th, 2012, 2 Comments

If you’re a fan of the fictional Transformers characters in the popular cartoon and block buster movie trilogy that followed, you’ll really enjoy this!

Student Kenji Ishida and JS Robotics in Japan have together invented and produced a working transformer that begins as a remote controlled car and unfolds itself into a full motion robot with arms, legs and a head. The robot is the 29-year-old designer’s eighth attempt at creating the RC Autobot.

Calling it the ‘Brave Robot’, Ishida says that the invention has 22 servo motors to control its almost fluid transition from car to robot and back again.

Posted by Ishida on YouTube on 7 May, the video of the transformer in action has already received over 340, 000 hits.

Watch the video also uploaded by plasticpals1 after the jump…

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BlackBerry use in SA on the Increase – InMobi

Published by on May 11th, 2012, 2 Comments

Recent research conducted by InMobi into its South African network revealed steady growth of 14% in advertising impressions for the first quarter of 2012. As the largest independent mobile advertising network, InMobi already enjoys a significant presence in sub-Saharan Africa, and with total advertising impressions recorded on its South African network for the first three months of 2012 growing to over 5,4 billion from the 4,7 billion recorded in the last quarter of 2011, the evidence would appear to point to the fact that mobile advertising is clearly growing as an effective marketing channel in this country.

Of particular interest in the South African context, however, is the apparent swing in consumer preference towards RIM (Blackberry) handsets. Advertising impressions recorded from Blackberry 8520 mobile phones grew substantially from 9,8% of all impressions recorded in the last quarter of 2011 to 32,6% of total impressions in the first three months of 2012.

According to Isis Nyong’o, Vice President and Managing Director of InMobi Africa, handsets running RIM operating software now account for 44% of all advertising impressions on the South African InMobi network, followed by Nokia with 16,7%. This represents a stellar shift in consumer mobile usage from the end of 2011, when Nokia dominated with 41% of all impressions and Blackberry RIM accounted for only 15%.

“This widespread conversion to Blackberry by South Africans has not been unexpected given the appeal of the Blackberry flat rate data structure,” explains Nyong’o,” but the speed with which consumers in this country appear to be migrating to Blackberry has come as something of a surprise.”

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Can you really trust Google Drive with your data?

Published by on May 11th, 2012, 2 Comments

Google recently launched its foray into the world of cloud storage with Google Drive, hoping to become competitive in an area becoming more and more crowded. Although many companies around the world offer similar services, it does make a lot of sense for Google to venture into the not so foreign territory, seeing that many or their services are already cloud based, like Gmail, Google Docs, Calendar and Google Music.

That means that for people who use a lot of these services, the integration into Google Drive should be seamless. However, some factions around the world have become very vocal about the Terms of Service. Scanning through the latest terms, it’s the second paragraph that is disquieting:

When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps).

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