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Microsoft’s Illumiroom brings your room right into the game

Published by on May 2nd, 2013, 3 Comments


Having unveiled this innovative project at the 2013 Consumer Electronics Show in Las Vegas in January, Microsoft is even closer to providing gamers with a fully immersive experience with its Illumiroom concept.

According to Mashable, a document released on Microsoft’s Research Hub website has indicated that Illumiroom has now moved beyond the “proof-of-concept stage” and is on its way to eventually becoming available for the public.

The Illumiroom uses a Xbox Kinect for Windows and a projector to augment the area surrounding a television, extending the gaming experience beyond the screen’s borders to enhance the living room entertainment experience and ultimately blur the lines between the physical environment  and the virtual world of on-screen content.

It is also entirely self-calibrating and designed to work in almost any room.


Gartner: The Future of Bring Your Own Device

Published by on May 2nd, 2013, No Comments

gartner-logoOrganisations that offer 0nly Ccorporate-liable programmes will soon be the exception.

As enterprise bring your own device (BYOD) programmes continue to become more commonplace, 38 per cent of companies expect to stop providing devices to workers by 2016, according to a global survey of CIOs by Gartner, Inc.’s Executive Programs.

“BYOD strategies are the most radical change to the economics and the culture of client computing in business in decades,” said David Willis, vice president and distinguished analyst at Gartner. “The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs.”

Gartner defines a BYOD strategy as an alternative strategy that allows employees, business partners and other users to use a personally selected and purchased client device to execute enterprise applications and access data. It typically spans smartphones and tablets, but the strategy may also be used for PCs. It may or may not include a subsidy.

BYOD drives innovation for CIOs and the business by increasing the number of mobile application users in the workforce. Rolling out applications throughout the workforce presents myriad new opportunities beyond traditional mobile email and communications. Applications such as time sheets, punch lists, site check-in/check-out, and employee self-service HR applications are just a few examples. Expanding access and driving innovation will ultimately be the legacy of the BYOD phenomenon.


mBlox announces expansion into SA with new country manager

Published by on May 2nd, 2013, No Comments

logo-mBloxmBlox, the leader in global mobile business to consumer engagement that helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices, recently announced the appointment of James Bayhack as Country Manager of South Africa.

Bayhack will be based in Cape Town where he will lead the expansion of mBlox in the region.

Bayhack has extensive experience in mobile messaging, including carrier and supplier management, and has driven new business growth in both South Africa and the broader African and European regions. He also has significant experience in ISP/connectivity marketing, driving sales for large multinationals such as Verizon Business and Naspers.

“As the world’s largest SMS messaging company, expanding our footprint into South Africa is a natural extension to our very strong position in North America, Europe and Southeast Asia,” said Rob Malcolm, General Manager for EMEA and APAC, mBlox.

“We are very excited to bring our 13 years of experience in delivering mission critical SMS to South Africa. With more than 10 million smartphones in South Africa, we see a significant opportunity in assisting South African brands and enterprises develop their next-generation engagement strategies leveraging a combined Rich Push and SMS solution on the leading mBlox Engagement Platform.”

mBlox provides businesses the broadest global reach for mobile messaging, connecting 6 billion devices through a network of over 800 mobile operators. In 2012, mBlox delivered 5 billion business-to-consumer SMS messages.


Google, Ogilvy and Machine join IMC Conference keynote speaker line-up

Published by on Apr 30th, 2013, No Comments


This year’s Cape Town edition of the Integrated Marketing Communication Conference has announced the latest additions to its already-strong keynote speaker line-up. Taking place at the Cape Town International Convention Centre on the 10th and 11th of June, this marketing conference will give delegates the tools and insights to execute effective, integrated marketing strategies that build brands and drive consumer conversations.

The quality and experience of speakers at this year’s IMC conference has seen a massive increase in interest from the who’s who in the industry. Joining the final list of keynote speakers include: (more…)

BlackBerry rises as Q10 to sell “ten of millions” says Heins

Published by on Apr 30th, 2013, No Comments


According to BlackBerry CEO Thorsten Heins, the smartphone manufacturer will be selling  “tens of millions” of its new Q10 smartphone, the second of two devices to run the BB10 OS launched in January.

BlackBerry has since climbed to its highest level in more than a month with shares rising to 3.9 percent to $15.61 at the close.  This is the highest price since 21 st March. Add to this that stock has increased by 32 percent this year and it could mean the beginning of a significant comeback for the once failing smartphone maker.


Microsoft mocks iPhone and Galaxy Users in new Ad

Published by on Apr 30th, 2013, 8 Comments


In these modern times it seems the easiest way to offend people is to mock their choice of phone. The biggest war is of course between Android and iPhone users – for every possible argument, there is a counterargument from the other camp. Microsoft decided to mock this ridiculous “war” with their new Lumia ad, which is set at a wedding.

Microsoft is showing off Nokia’s flagship phone, the Lumia 920. The Lumia 920 is arguably the current best Windows Phone device. With the current smartphone market belonging to Apple and Samsung, Nokia has been having a tough time in the last few years. A few years back they were by far biggest cellphone maker in the world, and had wonderful profits. These days those profits have dried up, but their latest Lumia phones do seem be having a positive effect. The Lumia range has also steadily moved into more entry level phone, with pretty great offerings in the form of the Lumia 620 and 520.

Tell us what you think of Microsoft’s latest ad: (more…)

Distimo report: Amazon Appstore versus Google Play

Published by on Apr 30th, 2013, No Comments

distimo-logoApplication analytics and tracking company Distimo, has recently released its monthly publication for April 2013.

Because of the imminent launch of AppIQ  for the Amazon Appstore, that enables you to track estimated downloads and revenues for any app globally, this report focuses on daily estimated downloads and one-off revenues for individual apps in the Amazon Appstore versus Google Play.

Here are some of the report findings:

  • The top 200 free applications had a total of sixteen million downloads in March 2013 on the U.S. Amazon’s Appstore with Games as the most downloaded category.
  • The most downloaded free application in the U.S. in March 2013 was Temple Run 2 by Imangi Studios, LLC. 

Capture (more…)

Google Now comes to iPhone and iPad

Published by on Apr 29th, 2013, 3 Comments

We have seen a leaked promo video in the past, and now it has finally been made official. Google Now is available on iOS, compatible with iPhone and iPad. We first saw it with Android 4.1 Jelly Bean but it is now available to the hordes of iOS users.