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Sony soaps up shower models to promote Xperia Z

Published by on Mar 11th, 2013, No Comments


Marketing mobile devices is not easy. With so many to choose from, manufacturers are finding it hard to get their devices to stand out among the competition. So, Sony decided to go with a strategy that has seemed to work over and over again in other markets: sex.

The Sony Xperia Z is set to launch within the month, and the Sony marketing execs have decided to shove a couple of bikini clad models in showers with the phone to show off the much touted waterproof feature of the device.


Google showcases talking shoe at SXSW 2013

Published by on Mar 11th, 2013, No Comments


Google has showcased yet another wearable technology innovation at the 2013 South by Southwest (SXSW) conference in Texas.

Having already spent much of the past year promoting its wearable glasses, Project Glass, the tech giant has now revealed a talking shoe.

While Google has admitted it is by no means getting into the shoe business, so this one isn’t exactly for commercial use, it has managed to give an Adidas sneaker “a voice” that tracks how active you are and responds accordingly, with a British accent might I add.


Review: Matblac iWallet Huntsman

Published by on Mar 11th, 2013, 1 Comment


I have always been obsessed with keeping my phone in a safe case, and I have quickly gotten into the habit of changing out my iPhone case every few months. The cases out there tend to follow the mass produced plastic form, and they quickly start to show their age with stretching, scratches etc.

So, I wanted to get hold of a case which was the equivalent of an old leather chair – I wanted something that looks better with age. After some searching online I noticed that most providers of these handmade cases are typically outside SA, but then a colleague pointed me towards Matblac.


MYO gesture control armband

Published by on Mar 8th, 2013, No Comments


This is MYO, a gesture control armband that lets you communicate with your Mac, PC, phone or tablet with Bluetooth 4.0.

The armband, developed by Thalmic Labs, uses innovative technology that works by instantly measuring the electrical activity in your muscles using a 6-axis motion sensor to track movement.

The one-size fits all devices lets those who wear it control presentations, videos, content, games, browse the web, create music, edit videos and more with the use of various hand and finger gestures.

Check out the video below to see MYO in action:


Facebook’s news feed gets a new look

Published by on Mar 8th, 2013, No Comments

Facebook has announced a while new look to the site for its news feed, with a cleaner, less cluttered and “more vibrant” look for  photos, news articles, maps and events.

The new design also mirrors that of Facebook on mobile and tablet.



Fresh, Agile & Innovative: Inside 4Di Group offices, Cape Town

Published by on Mar 8th, 2013, No Comments


Take a look at the new office space of 4Di Group. Located in Rondebosch, Cape Town, the company took up residence on 18th February 2013.

4Di is the parent company of 4Di Privaca, 4Di Capital & ESET Southern Africa who host & manage their customer service team from the premises.

The entire space, once a building exhibition area, was redesigned and managed by Bone Studios under the supervision of Nicola Hobson & Hayley Dickson.

ESET CEO Carey van Vlaanderen says “We are so excited to take on the year in & be in such a brilliant and new environment. We can only produce fresh, agile and innovative ideas and solutions in this space.”

MapIT and Tracker develop Interactive Route Map for Cape Argus

Published by on Mar 7th, 2013, No Comments


mapIT has teamed-up with Tracker to create the Interactive Route Map for the Cape Argus Pick ‘n Pay Cycle Tour taking place in Cape Town on 10 March 2013.

Tracker will provide live tracking of the leading men’s and women’s cyclists, celebrities, politicians and charities, all of which will be displayed on the map.

The Interactive Map contains vital information such as; refreshment and medical points along the route, accurate street level zooming, an automated routing function to plan and navigate, the race route profile, a function that locates the user’s position on the map and a twitter handle, @CycleTourTrust, for spectators to join in on the Twitter banter using the hashtag #CycleTourTrust.


Afrihost giving away free bandwidth to ADSL customers

Published by on Mar 7th, 2013, 4 Comments

Afrihost-logoNow this is a good move to keep your customers happy – Afrihost is once again giving away free bandwidth to its existing customers. Afrihost will be sending out emails to clients to receive a “mystery bonus”. Afrihost has completed IPC upgrades to their ADSL network, meaning they have additional bandwidth capacity.

Upon opening the mail, users will be added to a random draw which calculate the percentage of their normal bandwidth per month, and will then be added to the customer’s monthly allocation. The percentage awarded range between 50% and 240%, which means you might suddenly have three times as much data cap for the month.

So, for example, a 10GB capped account holder could get another 24GB added to their account (if they get the maximum bonus award).