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Today’s Google doodle celebrates Madiba

Published by on Jul 18th, 2014, No Comments

Madiba Doodle

As every South African should know, today is Nelson Mandela’s birthday and more importantly, a day in which we celebrate the father of our nation.

It’s also the first Mandela Day since he passed away in December of last year, so it’s even more important to carry through his legacy – even in death. Even Google has decided to celebrate Madiba by making an interactive, beautifully designed doodle for today.

If you’ve been on the internet at all today, you’ve probably seen the doodle. But besides being a beautiful tribute to the late former president, it is one of Google’s more intricate doodles, that actually takes you through important moments in his life.

The interactive doodle starts with an illustration of Madiba. Users can then click through the doodle for more illustration of some of the most momentous occasions in his rich life.  (more…)

Amazon releases first ad for Fire Phone

Published by on Jul 18th, 2014, No Comments

Fire Phone ad

Yesterday, Amazon released their first commercial for their latest venture, the Fire Phone. Unveiled exactly a month ago, the Fire Phone made some waves in the media and overall, looks like a nice enough smartphone.

Their ad, however, is rather strange. You would expect their first commercial to highlight everything that’s great and innovative about the phone – instead it almost solely promotes a feature that has got more to do with the company than the phone itself.

The ad starts off with two 9-year old kids, apparently on a date, in a coffee shop. Now you see, that’s already kind of weird. Do 9-year olds really go on dates in coffee shops? I don’t think so.

Both kids have the Fire Phone and then continue to discuss what they have “on deck”. They then describe all the different content they have on their phones, at the same time.

From movies to books to social media, we now get the angle of the ad – that you have access to so much content with the Fire Phone.  (more…)

LG G3 Launch – Return of the King?

Published by on Jul 18th, 2014, 4 Comments

LGG3The hype train that is the LG G3 has finally hit our South African shores! Last night saw LG unveil their latest flagship device to the South African media at The Venue in Melrose Arch Johannesburg. Since the launch of the LG G2 last year the LG SA marketing team has certainly stepped up their game. They have been focusing on forming partnerships with the media, tech influentials and their immediate service provider partners. The venue, people and setup of last night’s launch spoke volumes of the growing confidence LG has in their smartphone offerings. Last year many people rated the G2 king of the hill. Will the king return in 2014? (more…)

Snapchat planning mobile payment service

Published by on Jul 18th, 2014, No Comments


Applications are a dime a dozen these days, especially social networking apps. While Snapchat it a massively successful one, they still have to turn a profit, right?

At this point in time Snapchat isn’t profitable, but it may plan to make money in the way WeChat is doing in China. Snapchat may be looking to monetize by launching a mobile payment service, according to trademarks filed earlier this week. (more…)

Samsung Galaxy Note 4 to include UV sensor

Published by on Jul 18th, 2014, 6 Comments


We have heard this news before, but more light (excuse the pun) has been shed on the inclusion of a UV sensor in the upcoming Galaxy Note 4 phablet from Samsung. The new component will integrate itself within Samsung’s S Health app, providing yet more personal data for the owner to take advantage of.

It will measure the sun’s ultraviolet radiation and will prevent owners from potential sunburn and general skin damage which increases the risk of skin cancer. This is possible thanks to guidance provided with recommendations, based on the current UV index level measured at that point in time. Simply tilt your phone at a 60 degree angle towards the sun to take the measurement. (more…)

Microsoft to lay off 18,000 employees

Published by on Jul 18th, 2014, No Comments


The software giant from Redmond has announced its biggest job cutting effort in its entire history, saying they have to axe 18,000 employees in a new effort to streamline operations. Microsoft CEO Satya Nadella says the company will cut the 18,000 positions in the next year, with former Nokia employees expected to account for about 70 percent of those.

The number is rather high, but not as much if you consider that it is mostly Nokia staff that is being cut. Microsoft started in the hardware game before the Nokia Devices acquisition, with the advent of the Surface tablets. After announcing the Nokia deal, Microsoft promised its investors $600 million in annual cost savings within 18 months. (more…)

LG launches the G3 Beat

Published by on Jul 18th, 2014, No Comments


After a plethora of leaks LG has made the G3 Beat official. We welcome with some excitement the smaller version of LG’s G3 flagship. It has the same flowing lines and small bezels as its larger brother and the same stunning looks.

As you’d expect, we basically have a scaled down G3, very much like we see with the Galaxy S5 Mini. It isn’t actually that much smaller than the flagship as you’d expect. What we have here is a 5-inch display, but all the specs are pretty much mid-tier. (more…)

Samsung introduces new ‘Level’ headphones – and it looks familiar

Published by on Jul 17th, 2014, 3 Comments

Samsung Level

Yesterday, Samsung announced that their new line of headphones, called Level, are now available in the US. And while we’re sure they’re pretty fancy and will grab the attention of many, we can’t help but feel like we’ve seen this before – in the form of Apple’s Beats.

At first glance, there is no doubt that the Level line of headphones was designed to be a head-on competitor for the Beats line of headphones. Similar in shape and style, Level looks to be an alternative for Beats.

From the short, 30-second advert the company released on YouTube, one can easily see that Samsung is targeting the same demographic as Beats.

Young, hip and fashion forward people are the group Samsung is going for – especially if the ridiculously good looking models in the ad is anything to go by.

But the comparison to Beats goes further than simply the look. Samsung has come up with an alternative to almost every Beats product in their line.  (more…)