The New Publisher Dashboard allows publishers to view key statistics for their mobile websites and apps from one streamlined location. Users can customize the AdMob interface to see data that is most important to them such as revenue for the day, real-time pending earnings or performance statistics by geography. Improved navigation also makes it easy for a publisher to quickly review key performance metrics for each site or app in their account

Enhanced Reporting UI gives users the ability to customize, view and save reports from the same interface. Publishers can easily save time by saving reports they run on a regular basis. Reports can be saved for either a fixed date range, June 1-30 for instance, or for a dynamic time period such as the previous 7 days.  Users can also create reports for different groupings of their sites or apps, for example viewing performance for all Android apps together.

Reporting API (Beta) enables both publishers and advertisers to build their own internal tools and dashboards that incorporate AdMob data.  All statistics available through the AdMob interface can be accessed through the Reporting API allowing users to easily evaluate and compare their performance to that of other networks.  The Reporting API can be found in the Tools section of their AdMob account.

Server Side Controls enable developers using the new iPhone, Android and Flash Lite SDKs to dynamically control ads within their applications from their AdMob account. For example, users can easily edit the text and background color of their ads along with the refresh rate of their applications without the need to submit the changes to their respective app stores. This not only saves time, but also allows developers to test different aspects of their apps and optimize the content based on their findings.

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AdMod records the number of ad requests its system generates, meaning this leap has come about through more people downloading and using ad-supported apps via the Android market.

Here are the higlights of AdMob’s latest metrics:

• 97% increase in worldwide requests from Android devices, totalling to 1 billion ad request between October-December
• 98% of the ad requests came from HTC devices in October, 56% in December from HTC devices and 30% from Motorola DROID.
• Among the Android devices that generated more than 3% of ad requests are Motorola DROID, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid, HTC Dream, HTC Magic and HTC Hero.
• Motorola DROID received 30% ad requests in December making it the number one Adroid handset in terms of ad requests.

Interestingly, these data have to come in just in time for Google’s announcement of the Nexus Phone. And even more interesting is the fact that AdMob is already owned by Google.

Will the Nexus One phone add spike to Android’s current achievement in terms of ad request?