Amazon announced yesterday that their free Kindle App for iPad, first announced on 22 March, is now available in the App Store, to coincide neatly with today’s US release of the iPad.

Jay Marine, director of Amazon’s Kindle division says, “Kindle for iPad includes all the features customers love about Kindle for iPhone, including a massive selection of over 450,000 books, along with a beautiful new user interface tailored to the look and feel of iPad.”

One of the iPad-specific features is page turn animation, designed to replicate the experience of turning a page in a physical book. Customers will have the option of switching this feature off and opting for “Basic Reading Mode” instead. In addition, readers will be able to dim the iPad’s screen within the app and will have a choice of background colours, font sizes and font colours, to ease eye-strain and make reading easier.

As with the other Kindle apps currently available (for iPhone, iPod touch, Mac and PC), readers will be able to sync their books, last page read, bookmarks, notes, and highlights across devices.

Marine says, “Kindle for iPad is the perfect companion for the millions of customers who already own a Kindle or Kindle DX, and a way for customers around the world to download and enjoy books even if they don’t yet have a Kindle.”

Let the ebook-reader wars begin.

The book sales business is getting tougher and tougher with Amazon accusing Google of trying to gain monopoly. But funny thing, Amazon fails to look into their own yard.

The guys who have been busy selling online books at a loss just to gain market share — which is something that will not happen forever — are now accusing other companies for wrong intention. However, it’s interesting why the whole fuss since Google caters to out-of-print books and doesn’t constitute a threat as of now.

Well it looks like Amazon (which is currently the largest seller of books online) is trying to cement their rank into the e-book industry, too — the only problem is that their Kindle is not yet popular — so the only solution was to play the smart game of pointing the finger at someone else.

You know Amazon, as much as we like you, we’re not dumb and we can figure out what you’re up to in the back.

[via AuthorsGuild]