Poll shows Apple users would prefer a thicker iPhone with more battery power

Published by on Feb 26th, 2015, No Comments

apple_batteryAh battery life, the bane of a smartphone user’s existence. Clearly classified as a first world problem, but can give you grey hairs and increased blood pressure any day of the week. A recent poll of over 3,100 9to5Mac readers indicates that most are not satisfied with current-generation iPhone battery life.

Although the iPhone 6 has come a long way since the almost continuously tethered iPhone 5, it is still miles behind something like the HTC One M8 which can easily last up to two days. (more…)

Apple finally rolls out ‘racially diverse’ emojis

Published by on Feb 24th, 2015, No Comments

Racially diverse emojis

Emojis – the tiny, illustrated pictures that can convey so many emotions nowadays, are finally getting a facelift (literally) from Apple.

We are all familiar with these emojis; the thumbs-up, fist bump, princess and the dancing lady-in-red-dress. We unashamedly use them often (or at least I do) and we also know that they are all white/caucasian.

This is exactly where the problem for Apple and the emoji makers came in – the colour of the emojis’ skin, and understandably so.

The lack of racially diverse emojis has long since been a thorn in the side for Apple, with many people complaining about the lack of ‘coloured’ emojis. Apple has addressed the issue numerous times in the past and last year, made a promise that they will work together with Unicode to create, and then implement, new, racially diverse emojis – and now the company has finally made good on their promise.  (more…)

Apple’s Oscars ad beautifully showcases the iPad Air 2

Published by on Feb 23rd, 2015, No Comments

Apple Oscars Ad

Last night was the most glamorous, star-studded and over-the-top night in Hollywood. The annual Academy Awards were held last night and celebrated the best in all aspects of film.

Just like other big events in America – the Superbowl, Grammys et al – the Oscars offers prime advertisement slots to the highest bidder, and that being big American companies, including the biggest of them all, Apple.

Apple has a long history of debuting new ads at events such as the Oscars. back in 2010, the very first iPad ad made it’s debut at the star-studded affair and in 2007, months before the actual debut of the very first iPhone, Apple aired an ad for the phone that simply read “Hello.”

Thus it came as no surprise that this year Apple chose to showcase one of their newest devices with a special focus on movies and the film industry as a whole. (more…)

Opinion: the iPod is now history

Published by on Feb 15th, 2015, 2 Comments

ipodclassic-970-80 copy

In the early noughties, the dashing playboy conglomerate Apple launched a revolutionary product. In totality, it was a fairly simple device; a white brick of musical power that brought the tones of divas and the raw power of guitars to the masses. It was called the iPod, and everyone had to have one.

There was a whiff of rebellion in the air; a new challenger to the then-bloodless gadget throne, and the supporters of this rebellion not only clamoured behind their rectangular champion, but adorned themselves with a distinctive mark: the timeless set of white earphones.

Plainly, the iPod has ever – and will never – hit that peak again. Like an older Rocky Balboa, the iPod is the device people love to root for but are quick to forget. Rocky’s son has since entered the ring – in the form of the iPhone – and standing toe-to-toe, the iPod is a dated piece of technology that lacks a purpose and direction in its twilight years.


Apple’s next project involves wheels

Published by on Feb 14th, 2015, No Comments


To the surprise of some and the chagrin on Android fans everywhere, Apple’s next project – if rumours are believed to be true – involves the production of a motor vehicle.

The news comes via a Financial Times reports that indicates that the Cupertino company is hiring automotive experts to assist in an ‘off-campus’ research lab.


iOS 9 to be more focused on faster performance

Published by on Feb 10th, 2015, No Comments

Apple iOS Update

It seems as though iOS 8 was just released the other day, but already we are seeing reports of what we can expect from Apple’s next update, iOS 9.

While iOS 8 was all about cool, integrated new features like Healthkit, Apple Pay and the Touch-ID finger scanner, early reports are suggesting that iOS 9 will focus on performance rather than features and fancy new apps.

According to an initial report by 9to5Mac, Apple is said to have a more “directed focus” on optimization and stabilization of the current iOS.

iOS 9 – which is reportedly codenamed ‘Stowe’ for now – can almost be seen as a faster, better version of iOS 8. That being said, this doesn’t mean that iOS 9 won’t have its own new features, so Apple fans can breathe a sigh of relief… (more…)

Samsung copies Apple’s iPhone 6 design for the Galaxy S6?

Published by on Feb 6th, 2015, 13 Comments


For months, rumours have suggested that Samsung’s Galaxy S6 would look much different than the company’s previous Galaxy phones. Now, a new batch of leaked photos give us a better idea of exactly what Samsung may have in mind and it looks similar to the iPhone 6.

French blog, which leaked several photos of the iPhone 6 that turned out to be accurate before its launch, has posted a set of images that supposedly show the Galaxy S6′s metal chassis. (more…)

Is Apple taking on Google with a search engine?

Published by on Feb 5th, 2015, 5 Comments


During 2015 you can expect a lot of people asking, or rather Googling: “What is Apple Search”.

Could we really see Apple taking on Google at its own game? There have been rumours surrounding this idea for years, but very little evidence to back it up. Many experts thought that was the direction Apple was heading when Safari made its first appearance.

A job advert has been spotted that refers to this yet unknown service. In the summary, the ad calls for a manager to work on “a search platform supporting hundreds of millions of users” and “play a part in revolutionizing how people use their computers and mobile devices.” (more…)