Pinterest hires two former Apple execs

Published by on Jun 11th, 2014, No Comments


Interest in Pinterest has ballooned over the last couple of years. Users have been flocking to it in their droves, which has helped Pinterest reach mega-success status. The company is reportedly valued at around $5 billion at this stage.

They are now expanding their work force with some big names as well. Pinterest has hired two former Apple execs to head up their engineering and product design departments. (more…)

Apple reportedly buys social maps app Spotsetter

Published by on Jun 9th, 2014, No Comments


The Maps app that Apple launched with iOS 6 was a bit of a disaster, to say the least. Since then they tried to bring in expertise from all over the place to try and rectify the problems. They hired specialist personnel and then later made efforts to acquire companies that may be able to help as well.

According to TechCrunch, Apple has now bought social maps app Spotsetter for its technology, but also for its two founders: former Google Maps engineer Stephen Tse and ex-Siemens consultant and FitFiend CTO Johnny Lee. (more…)

iOS 8: Everything you need to know

Published by on Jun 4th, 2014, 4 Comments

8Although Apple failed to announce any new hardware at WWDC14 on Monday, the announcement of iOS 8 was definitely a notable part of the event. As an operating system (OS) that is the successor to the largest overhaul iOS has ever seen – iOS 7 – there were questions as to where the improvements would be found. However, Apple still managed to find a way to blow away the audience and prove why Steve Jobs always described Apple products and services as “it just works”.

Beginning with the lock screen: all notifications, whether it be messages, events, social networking and more, now have the ability to be attended to directly in the lock screen. This carries over to the Notification Centre, giving users the ability to respond to messages or any notifications immediately and without leaving the app that they are in at that moment. (more…)

Apple’s WWDC video is a tribute to developers

Published by on Jun 3rd, 2014, No Comments

 apple WWDC apps video

Yesterday, Apple’s World Wide Developer’s Conference was somewhat overshadowed by the big unveilings of iOS 8 and OS Yosemite. However, it’s important to remember that the WWDC is not only a platform for Apple to show off their latest creations, but it is, in fact, a conference for developers.

To kick off the conference, Apple showed a video, simply entitled ‘Apps We Can’t Live Without’ that highlights how much developers do and how thankful we, as app users, can be to them.

The video is very heartwarming, and I’m sure if you are a developer, you will definitely feel proud after watching it.

It features interviews with everyday people discussing the apps that they ‘can’t live without’. They are also asked what they think about the developers that made these apps – and most of them just express their gratitude. (more…)

What you need to know about OS X Yosemite

Published by on Jun 3rd, 2014, 2 Comments


It’s that time of the year again – where Apple fans and techies sit up and take note of the new, upcoming OS X operating system and iOS mobile software.

Yesterday, months of speculation came to an end as Apple officially announced it’s new operating system for Mac as well as the mobile update, iOS 8.

Here, Apple introduced us to Yosemite; the new operating system that promises to make your Mac experience faster, better and smoother. And all in all, we are quite impressed.

Firstly, the name. Apple has continued the tradition started with Mavericks, and named the new OS after another famous Californian landmark. Yosemite (pronounced yoh-zem-e-tee) is popular national park in California.

Naturally, the first thing you notice about Yosemite is the new look. Aesthetically, Yosemite is way more sleek and minimalistic. It is clearly inspired by the flat, smooth lines that we first saw in iOS 7 and that continue in iOS 8.  (more…)

Apple announces iOS 8 at WWDC 2014

Published by on Jun 3rd, 2014, No Comments


While Apple has many things planned for the Worldwide Developers Conference in San Francisco, they kicked it off with one of the things that interest developers and consumers the most. Apple has officially announced iOS 8, the new version of the iPhone and iPad operating system.

Let’s kick things off with confirmation of rumours we heard previously. First of all, don’t expect any real visual changes, the new operating system will remain largely unchanged when it comes to the aesthetics. Other minor changes include the addition of a row of recent contacts to complement your recent apps within the multitasking view, a predictive typing keyboard and the notification gets an overhaul which adds interactivity that lets users reply to messages straight away. (more…)

New Bentley ad entirely shot and edited on Apple devices

Published by on May 30th, 2014, No Comments

Bentley ad iPhone

While there have been many great ads over the years, and there will be many more to come, this latest offering from Bentley is quite something.

Not only is it creatively genius and aesthetically pleasing, it’s also very clever – both in the message it brings across and the way it was made.

When California-based ad agency Reza & Co. were asked by Bentley to come up with a creative ad idea to promote their new Mulsanne sedan, as well as it’s new iPad compatibility feature, the company went straight to the source.

Under the creative direction of Austin Reza, the team decided they would film and edit the entire ad by using an iPhone 5S and an iPad Air. (more…)

Apple, Beats deal confirmed

Published by on May 29th, 2014, No Comments

Apple Beats

Finally! Tech journalists and industry watchers worldwide can breathe a sigh of relief as Apple has officially confirmed that they are, in fact, buying Beats electronics for $3 billion.

The company will acquire both Beats electronics and Beats Music, which will see Dr. Dre and Jimmy Iovine netting about $2.6 billion with a further $400 million that will vest over time.

Apple has confirmed that the Beats brand will stay separate from the Apple brand and that they (as Apple) will continue to offer Beats music streaming service as well as their popular headphones.

Dre and Iovine will now be joining Apple as a part of their team – no doubt being two of the most famous people to join the company since Steve Jobs.

When we first reported on the (then possible) Beats/Apple deal, we theorized that Apple was not only buying beats for it’s influence on the music industry, but for its design talent and resources as well.  (more…)