Recent research conducted by InMobi into its South African network revealed steady growth of 14% in advertising impressions for the first quarter of 2012. As the largest independent mobile advertising network, InMobi already enjoys a significant presence in sub-Saharan Africa, and with total advertising impressions recorded on its South African network for the first three months of 2012 growing to over 5,4 billion from the 4,7 billion recorded in the last quarter of 2011, the evidence would appear to point to the fact that mobile advertising is clearly growing as an effective marketing channel in this country.

Of particular interest in the South African context, however, is the apparent swing in consumer preference towards RIM (Blackberry) handsets. Advertising impressions recorded from Blackberry 8520 mobile phones grew substantially from 9,8% of all impressions recorded in the last quarter of 2011 to 32,6% of total impressions in the first three months of 2012.

According to Isis Nyong’o, Vice President and Managing Director of InMobi Africa, handsets running RIM operating software now account for 44% of all advertising impressions on the South African InMobi network, followed by Nokia with 16,7%. This represents a stellar shift in consumer mobile usage from the end of 2011, when Nokia dominated with 41% of all impressions and Blackberry RIM accounted for only 15%.

“This widespread conversion to Blackberry by South Africans has not been unexpected given the appeal of the Blackberry flat rate data structure,” explains Nyong’o,” but the speed with which consumers in this country appear to be migrating to Blackberry has come as something of a surprise.”

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We all love it when our cellphone contract runs out, and we can finally go upgrade our phone. But what exactly is the things to look out for when it comes to choosing a cellphone? And how do you navigate the seemingly endless contract choices out there?

Chris Radley, MD of Nashua Mobile, offered us some great tips about the questions to ask:

Choosing the right tariff plan - 

Getting a free phone on the incorrect tariff plan can end up costing you more over the lifetime of the contract than getting the right tariff plan and the selecting the phone that you want.

• Start out by asking your service provider to help you analyse your usage of your current package to see if it is the right one for your needs. You’re wasting money if you have too few or too many minutes, data megabytes and SMS messages included in your tariff plan. Many dealers can do it right on the spot, like Nashua Mobile.
• How many minutes do you use in an average month? If you have a lot of free minutes left each month-end, it might make sense to downgrade to a cheaper package.  But if you exceed your monthly free minute allowance every month by a significant amount, you might be wise to upgrade to a package with more free minutes. (more…)

Research In Motion announced that the new BlackBerry PlayBook OS 2.0 will be released for download today. BlackBerry PlayBook OS 2.0 delivers an enhanced tablet experience and allows you to use the BlackBerry PlayBook in new ways throughout the day – at work and at play. But is it too little, too late?

“Building on the BlackBerry PlayBook tablet’s proven web browsing, multimedia and multitasking strengths, the new BlackBerry PlayBook OS 2.0 introduces a range of new communications and productivity enhancements as well as expanded app and content support,” said David J. Smith, SVP Mobile Computing, Research In Motion.

New BlackBerry PlayBook OS 2.0 features include:

• Finally, Integrated email client with a powerful unified inbox: With BlackBerry PlayBook OS 2.0 you have the option to use a  unified inbox that consolidates all messages in one place, including messages from Facebook, LinkedIn and Twitter, as well as personal and work email accounts.
• Social Integration with Calendar and Contacts apps:  The built-in calendar harnesses information from social networks and makes it available where and when users need it.  Contact cards are also dynamically populated with updated information from Facebook, Twitter, and LinkedIn to create a consolidated view of contacts.
• Updated BlackBerry Bridge app: BlackBerry Bridge is the Playbook app that provides a Bluetooth connection between your BlackBerry PlayBook and core apps on your BlackBerry smartphone (including BBM, Email, Contacts, Calendar and Browser) in order to let you view the content on the larger tablet display. With BlackBerry PlayBook OS 2.0, it’s easier and quicker than ever to take documents, web pages, emails and photos that appear on your BlackBerry smartphone and display them on your BlackBerry PlayBook for an optimized viewing and editing experience. The updated BlackBerry Bridge app also provides a new remote control feature that allows a BlackBerry smartphone to be used as a wireless keyboard and mouse for a BlackBerry PlayBook.
• Improved mobile productivity: Updated document editing functions, the new Print To Go app, and increased control and manageability of corporate data with BlackBerry Balance  allow you to get more out of your BlackBerry PlayBook every day. Plus, an updated virtual keyboard with auto correction and predictive next word completion learns how you type to enable faster, more accurate typing.
• New apps and content: Thousands of new apps are being added to BlackBerry App World today (including a range of Android apps that will run on the BlackBerry PlayBook). Enhanced web browsing capabilities are also available with BlackBerry PlayBook OS 2.0.

In conjunction with the release of BlackBerry PlayBook OS 2.0, RIM is making available an initial release of BlackBerry Mobile Fusion that will include support for managing BlackBerry PlayBook tablets and BlackBerry smartphones in an enterprise. The full release of BlackBerry Mobile Fusion (with mobile device management capabilities for iOS and Android devices) is planned for general availability in late March 2012.

The BlackBerry Curve smartphone is a pretty regular sight in the hands of South African users. For many users, the BlackBerry Curve is almost the first logical jump from the average feature phone into the world of smartphones.

Even though RIM (Research In Motion) might have been in a lot of trouble in recent months, I have always had a healthy respect for the BlackBerry Curve. In fact, the 2 year old BlackBerry Curve 8520 was still Bandwidth Blog’s choice for the “cheap and cheerful” gadget category in our favourite stuff of 2011. And the 9300 has always a good deal as well, and a logical jump up from the 8520.

While much of the smartphone world and technology press is focused on the high end smartphone market, BlackBerry has quietly built a huge following in the developing nations with their BIS (BlackBerry Internet Service) service. R60 a month is a mighty good deal for anyone who cannot have regular access to the internet.

The new BlackBerry Curve 9360 replaces the older BlackBerry Curve 9300, and aims to still keep its cheap price. But can it convince users to not jump ship to other brands?

Build and Design (more…)

Despite increasing pressure on the BlackBerry brand and worldwide sales decreases, the BlackBerry brand is stronger than ever in Africa. BIS is still a very compelling deal in SA with its high data prices. But Blackberry’s App World still has very few apps, which was one of our primary criticisms against our recent review of the otherwise brilliant BlackBerry Bold 9900.

South African developers are also slow to adopt BlackBerry, as the choice of apps might suggest. But still we think it is necessary to focus on some the good Made in SA BlackBerry apps, scarce as they might be. Here is our favourite South African developed BlackBerry apps.

1) News24

There are only a few app developers in SA who cater for multiple mobile app platforms, and News24 is one of them. While the app is by no means as sexy as the iPhone and Android versions, it is functional and stable. Using a similiar structure to the other News24 apps, the app also focusses more on weather with a quick 3 days summary of upcoming weather. Users can also check Lotto results, but cannot seem to see comments, just like with the iPhone and Android. As many would agree, it is sometimes more interesting to see people’s comments on article than the article itself. Maybe we can see this in future.

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Research In Motion today announced that the BlackBerry Curve 9360 will be available from MTN, Vodacom and CellC.

“The BlackBerry Curve series is already incredibly popular in South Africa and we think customers will be very impressed with this new model and with the new BlackBerry 7 operating system. The BlackBerry Curve 9360 makes it easier than ever to stay socially connected and offers a significant performance boost with a much faster and smoother web browsing experience,” says Rui Brites, Director of Product Management for Africa at RIM.

The new BlackBerry Curve 9360 smartphone is ergonomically designed with a comfortable and iconic keyboard for fast, accurate typing and an optical trackpad for easy, one-handed navigation. GPS and Wi-Fi support are also included, as well as a 5MP camera with flash and video recording so that memories can be captured and instantly shared on social networks. The microSD/SDHC slot supports up to 32 GB memory cards for additional media storage.

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If you have ever needed convincing that manufacturers are finally fully switching to touch screens, this is it. The latest (cheaper) BlackBerry Bold, the 9790, will now also sport a touch screen and keyboard similiar to the Bold 9900 (which we loved). What is perhaps more interesting is that the new Curve 9380 will be touch only.

RIM has had a bad history with touch-only devices. The Storm and Storm 2 were big failures, despite sporting “clicky” touch screens that was supposed to simulate the feedback of a keyboard, but with a touch screen. Turns out BlackBerry users are quite attached to the their keyboards, so this is indeed a risky move for RIM to try a third time with an all touch device. Maybe it is third time lucky? Specs are pretty scarce right now, with RIM only stating a “brilliant 3.2 inch display” and 512 MB of internal storage. You might want to upgrade that with MicroSD card. Update: Turns out it runs a 800MHz processor.

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RIM, and the Blackberry brand, has been having a tough few months recently. They had the worldwide service outage, and the Blackberry brand has been having a tough few years trying to keep up with other handset makers. But after years of playing catch-up, the Bold 9900 looks to change that.

Modern smartphones have all switched to touch screens, which has made things difficult for RIM. Blackberry fans are typically quite picky about one thing – the keyboard. While the Torch 9800 did a good job of combining a touch screen with a keyboard, there was always a few fans out there who stubbornly chose the Bold for its keyboard–focussed design. But the Bold 9900 has the best of both worlds. You can just use the keyboard, or run it primarily using touch (except for text entry).

RIM also decided to let go of the staid, boring designs of most Blackberry devices, and blessed the 9900 with some great looks that will put most smartphones to shame.

So, is this the ultimate Blackberry?

Design and Build:

In a word: Stunning.

And no, I am not a crackberry addict. I am fairly picky about the way high end phones should be put together, and the Bold 9900 looks and feels great. If you are someone who likes their phones to ooze class, the Bold 9900 might suit you perfectly. The Bold 9900 has a great looking brushed steel edge which lends an incredibly solid feel to the device. The front’s top half is dominated by the capacitative glass screen, and the bottom is home to a great feeling thumb-keyboard.

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