Last week we reported that Cell C’s CEO was planning more price cuts, but did not want to let his competitors know when he will “deal a uppercut” to them. Cell C has just announced their latest promotional data rates for people who want to get data only contracts, and once again they have significantly undercut their competitors.
Vodacom has recently matched their pricing for certain packages, so its good to see how quickly Cell C reacts to the competition. Many users were also worried that the Giga packages would soon be phased out, but luckily it is still in place for late night surfers (or downloaders…). The new Giga pricing drops from R249 to R189 per month, and still offers some of the best value for money in SA right now.
The Out of Bundle rate remains unchanged.
These latest prices will run from today until 30 June: (more…)
In a quick MyBroadband blurb, the current Cell C CEO (and former Vodacom CEO) Alan Knott-Craig used some of his legendary wit to call out other mobile operators.
Cell C has in recent times always lead the pack when it came to data and voice pricing, with the dominant players like Vodacom and MTN having a tough time competing on price. Only Telkom Mobile (or 8ta) has a few offerings that can compete with Cell C.
But in the last week Vodacom, MTN and Telkom Mobile released new data offerings, which in many cases match the pricing of Cell C. According to Knott-Craig, Cell C will continue to use price as the main weapon to beat its competitors. He did not however divulge when we can expect further price cuts from Cell C, using a very apt description:
“I do not know of any boxer that tells his opponent when he plans to hit him with an uppercut.”
I’ve been a loyal MTN customer for around the last twelve years. I started on prepaid with a Nokia 5110 as a teenager and then graduated to multiple contracts of ever increasing values and costs as I started using my cellphone for work and contacting girls. In recent years MTN has gone to the dogs: I had an iPhone 4 with them and almost never saw 3G signal instead being left on EDGE for mobile connectivity. Since data has become more important to me than how many SMS messages I get the lack of speed left me wanting. Add to the fact tons of dropped calls and plenty of dead spots in Johannesburg I was ready to move.
Ever since Allan Knott-Craig Snr joined Cell C they’ve changed their offerings to be highly competitive although I’d heard horror stories about the quality of the network. As mentioned earlier, my priority was data and I’ve had pretty good quality data on my Cell C data stick at home. Another issue is price, the iPhone 5 is currently R399 for 200 minutes, 200 sms’s and 500mb of data. Compared to MTN and Vodacom, this is at least R150-R200 cheaper. Enough about price though, this is an issue of network quality.
I phoned Cell C direct, got asked a million questions about my income and 7 days later an iPhone 5 was delivered to my door. I must commend the call center staff for being knowledgable and really friendly, more than I can say for my previous networks call center. While there was some issue with porting from MTN to Cell C (the sales agent forgot to initiate the porting process which is human error and could happen anywhere) but otherwise they communicated with me perfectly throughout the process.
As a whole I get a consistent 3G connection on my iPhone 5 (there is no LTE yet but this is true for any of the networks) and it’s actually rare for me to see an EDGE connection. There are spots where the quality is terrible, specifically in the Hyde Park area of Johannesburg (I get bumped to Vodacom here) but otherwise it’s perfect.
Cell C is great, don’t believe the negative press.
Mobile broadband is the biggest single revenue opportunity in Africa in the immediate and longer term, according to the results of a recent Industry Outlook survey commissioned by Informa Telecoms & Media. This resonates with Informa’s forecasts that suggest that annual mobile data revenues in Africa will reach US$18.5 billion by 2016 accounting for 22% of the region’s total mobile service revenues as compared with 12% in 2011.
Informa Telecoms & Media commissioned the survey for AfricaCom 2012 and will publish the results in its “Africa Telecoms Outlook 2013: Seizing new revenue opportunities” report at the event in Cape Town between 13 – 15 November.
Mobile data growth will power a number of revenue opportunities. The business case for 4G technology will emerge, according to 70% of the survey’s respondents, as the growth of mobile data services continues to accelerate. Giving mobility to broadband services will empower enterprises and especially SMEs to benefit from more mobile working thereby generating greater business agility.
Yet there remains a large constraint on the ideal of connecting Africa. Even the cheapest mobile phone is still not affordable for many there. There is a powerful message from Informa’s survey: seven out of 10 respondents agreed that operators must use their buying power and distribution networks to make more devices available and device manufacturers need to make more affordable devices.
A central message from the survey is the need for mobile network operators (MNOs) to take notice of the changing demands and characteristics of its customers. Nick Jotischky, principal analyst for emerging market analysis at Informa Telecoms & Media comments, “There is more depth to a mobile operator’s customer base in Africa than two or three years ago and, for this reason, MNOs need to gain a greater insight into their customers’ behavior and offer them services that match their individual needs and preferences. Using this insight to design new business models that combine an MNO’s traditional capabilities (mobility, location) with Internet-style services (search, mapping) will enable a more compelling and personalized set of services to a wider variety of customer segments”.
Jotischky will chair a session at AfricaCom on November 13 discussing Africa’s evolving telecoms market with a number of Informa analysts and copies of the report will be made available there.
Lilian van Zyl from Moneysmart made this great infographic showing the current cost differences in SA when it comes to mobile broadband. South Africa’s current explosion of mobile phone use have led to massive increases in the amount of data we use. In fact, we are pretty sure that for some some users, the data bundle attached to a contract is of greater concern than the talk time.
Moneysmart‘s infographic focusses on prepaid data rates, and show some very clear differences in price. The current smaller cellular operators are obviously heading for price war in the data sector, which we feel is a lot more relevant than the recent international call decreases. But enough with the chat, see the infographic below:
Cell C customers will benefit from significantly reduced call rates to more than 227 countries from 1 September.
Following the launch of its 99c per minute call rate to 50 countries in recent months, Cell C has now reduced the call rates to an additional 177 countries.
“We have spent a great deal of time negotiating better termination rates with our international partners. The termination rates, or rates charged by other operators to carry calls on their networks, remain the highest input cost both locally and abroad, when determining call rates,” says Alan Knott-Craig, Cell C CEO.
He says the savings negotiated will be passed on to consumers through reduced international call tariffs. In addition to the reduced tariffs, Cell C has also simplified its price plan to ensure more transparency when making calls abroad.
Countries have been grouped into five different zones according to the new call rates and will be available to prepaid, hybrid and postpaid customers as default rates from 1 September. Calls will be billed on a per second basis and the new rates will be applicable to fixed line and mobile numbers in the respective countries.
Zone 1 includes 50 countries at a call rate of 99c per minute. Calling destinations in Zone 1 include Angola, Australia, Brazil, France, Germany, India, New Zealand, Nigeria, Pakistan, the UK and USA.
Cell C has launched a new promotion that offers customers five new contract packages that guarantee a brand new handset every 12 months for the duration of the contract selected (1, 2, 3 or 4 years) and significantly reduced Data, SMS and MMS rates in addition to the flat (in and out of bundle, peak and off-peak) 99c per minute on per second billing Voice rate. The promotion will run from 17 August 2012 to 17 November 2012.
“The beauty of this 3 month promotion is not only in the guaranteed new handset that customers will receive at the beginning of every contractual 12-month period but also in the reduced rates. However, this is not a lock-in contract, if you choose a 4-year contract and want to opt out after 1 year, or 2 years, or 3 years, you can at no penalty. But then you will of course only get a new phone at the beginning of each year you are contracted for,” says Cell C CEO Alan Knott-Craig.
In addition to the guaranteed handset annually, customers who sign up for any of the new contracts on promotion will benefit from the company’s still unrivalled flat 99c per minute, on per second billing Voice rate, which includes calls to 50 international destinations, a reduced rate of 25c for Data (per MB), as well as 25c per SMS and MMS for the duration of their contract term.
“Each contract will include monthly airtime that can be used for Voice, SMS, MMS or Data – or any combination of these at rates, never-before-seen in the market. The same reduced rates will also apply for out-of-bundle Voice, Data, SMS and MMS usage.” Says Knott-Craig.
For the iPhone fans amongst us, Alan Knott Craig has already just given us even more choice when it comes to Apple’s phone. Until now SA could only choose between Vodacom and MTN if you wanted to get an iPhone with your contract.
MyBroadband has gotten hold of the initial pricing, and there is more good news if you want to get hold of the previous generation (but still great) iPhone 4 model with 8GB of storage. The 4S is also there, in all its sizes: