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New Dell ad points to fresh things to come (video)

Published by on Jan 2nd, 2014, No Comments

dell

Dell is once again a privately owned company and it is trying to shake off all previous perceptions as it looks to a brighter future. With this in mind, they have released their first ad since going private that suggests it has all the energy and vision of a technology startup.

While it has to look into all things mobile – PC sales continue to slow every year – it still wants to be a trusted brand for all your technology needs. Whether or not this will happen in the coming years remains to be seen, as HP certainly have the upper hand in the market at this stage. (more…)

The Advertising / Revenue Link

Published by on Apr 4th, 2013, No Comments

Samsung-Super-Bowl-Ad

If you’re not reading Asymco for insight into the business behind mobile technology you’re missing out. Writer and analyst Horace Dediu put a great tweet out earlier today about the marketing spend of some of the worlds biggest retail companies:

Screen Shot 2013-04-02 at 7.16.04 PM

Interesting to see that Samsung spends the most although this does make sense in that they’re advertising everything from the latest Galaxy phone to a TV or laptop (for full info on what falls under Samsung Electronics click here). These are interesting numbers but nothing without context. Twitter user @Chiphanna went and ran these numbers in order to compare marketing spend vs revenue and came up with some interesting figures:

Screen Shot 2013-04-02 at 7.23.19 PM

 

Essentially for every dollar Apple spends on marketing, they make $156 in revenue. Compare that to Samsung that have to spend a dollar to only make a  relatively low $46 in revenue and you wonder if someone like Samsung is doing something wrong? (more…)

HP Back on Top in Overall PC Sales

Published by on May 2nd, 2012, 2 Comments

HP has had some tough times in the past year – after their then-CEO Leo Apotheker announced that HP would be stepping out of the PC game, their sales figures took a small dive, but luckily he got ousted before such rash moves. HP is now once again back in the number one spot when it comes to overall PC sales worldwide.

Canalis’s research now starts to include tablet devices under PC sales, and Apple’s iPad sales has contributed significantly to Apple’s sales numbers, but even so, HP’s sales was slightly higher overall. So Apple was in second place, Lenovo in third (with big increases in sales) and Acer and Dell taking the fourth and fifth spots.

What is clear however, is that tablet devices has started to eat away at the previously very popular netbook market:

“The total client PC market grew by 21% to 107 million units. Importantly, while the pad category exhibited the highest growth – more than 200% year on year – notebook and desktop PC shipments were up too, rising 11% and 8% respectively. Netbook shipments, however, were down 34% on the year-ago quarter – the sixth such fall in succession.”

(more…)

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