Facebook advertising shows growth among SME’s

Published by on Feb 25th, 2015, No Comments


It would come as no surprise to people that use Facebook, but there are plenty of ads on the site these days. Some are more intrusive than others, but it is nothing you won’t expect from a service that is offered to you for free.

Many smaller companies have found Facebook to be a great way to engage with potential customers, and have taken to the social media service to advertise. Yesterday, 24 February, Facebook announced that it has now reached more than two million active advertisers, most of them SME’s (Small and Medium Enterprises). (more…)

Facebook developing virtual reality versions of their apps

Published by on Feb 19th, 2015, No Comments

Facebook_VRVirtual reality (VR) or augmented reality (AR) seems to be the latest tech trend these days. From crazy headgear like the Oculus Rift to the “do-it-yourself” Google Cardboard VR. To support these viewing technologies you have to have the software side come to the party as well.

Facebook is currently developing VR versions of their apps. Speaking at Recode‘s Code Media conference in Dana Point, CA, Chris Cox, the company’s head of product, Facebook’d VR app versions are well on its way, but shouldn’t be expected to see the light of day very soon. (more…)

Facebook (finally) launches Facebook At Work

Published by on Jan 19th, 2015, No Comments

Facebook at Work

Are you feeling guilty about spending so much time on Facebook while you are at work? Well, you don’t have to be. Soon you’ll have a perfectly legitimate reason to mindlessly scroll through your newsfeed – sort of.

Back in November, we reported on Facebook’s plans to launch a totally separate, ‘new’ Facebook that is specifically geared towards using the platform at work

Facebook at Work (first believed to be called ‘Facebook for Work’) had a relatively hush-hush, soft-launch on Thursday’. While the platform has not been released entirely to the public just yet, the new, ‘productive’ version of Facebook has been launched to a few partners for testing. And while there will be different versions for desktop as well as iOS, it’s only the app (for iPhone, iPads) that has launched.

So, just how exactly will Facebook at Work, work? (more…)

Instagram is now bigger than Twitter

Published by on Dec 15th, 2014, No Comments


It’s a battle for the social media throne and it looks like the almighty Facebook has the monopoly.

There is no doubt about the fact that Facebook is the King in the ring of social media networks and platform, and now, as Facebook-owned Instagram released their latest user numbers, it has become almost impossible for any other, competing social giant to dethrone the Zuckerberg empire.

It’s hard to think that Instagram is only 4 years old. One can hardly imagine a world without a filter on your favourite selfie. However, it is pretty remarkable to see what the company has achieved in a mere 4 years.

In a post published on Instagram’s blog recently, CEO Kevin Systrom broke the news that the photo-sharing app has surpassed that 300 million active user mark. This number now makes Instagram a bigger social platform than Twitter. And that’s saying something.  (more…)

Mark Zuckerberg thinks Apple products are too expensive

Published by on Dec 8th, 2014, 6 Comments

Mark Zuckerberg

If you thought that you were the only one that thought Apple products are too expensive, think again. It seems that Mr. Facebook himself, the one and only Mark Zuckerberg, shares your sentiments.

In a recent interview with Time magazine, the Facebook founder slammed Apple for their supposedly over-priced products. He was also straight to the point in this no holds barred interview.

The 30-year old also went on to ridicule Apple’s stance on free online services:

“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers…[sic] I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!” (more…)

Report: Facebook to launch new platform, ‘Facebook for Work’

Published by on Nov 17th, 2014, No Comments


As if you don’t spend enough time on Facebook, especially at work (am I right?), the social giant is reportedly looking at broadening their horizons once more with the launch of an entirely new platform called ‘Facebook for Work.’

The new platform is basically exactly as the name says: it’s Facebook, but for work purposes. Facebook for Work will essentially compete with other work-focused social networks like LinkedIn.

According to a report by the Financial Times, ‘sources close to the matter’ has revealed that Zuckerberg and his minions are trying to break into a market that they have yet to enter.

They’ve got the messaging part down now, after their record-breaking acquisition of WhatsApp and the recent launch of their own, stand-alone Messenger app (which the company says has more than 500 million monthly active users) so it’s only natural that they would be looking at other avenues to generate even more revenue.  (more…)

According to Facebook, 500 million people are using Messenger monthly

Published by on Nov 11th, 2014, 3 Comments

FB Messenger

Remember a few months ago when Facebook forced it’s mobile users to download the new standalone Messenger app in order to read their Facebook messages? It was a controversial move by the company that seemed to leave a lot of people rather annoyed. 

However, all is fair in love and war and it seems that most Facebook mobile users have succumbed to the social networking giant’s, uhm, subtle implementation. 

The company has recently revealed that, despite public opinion, a lot of people have now downloaded the Messenger app and use it actively. 

In a recent Q&A that revealed quite a bit of inside info into the inner workings of the world’s largest social network, founder and CEO, Mark Zuckerberg revealed that half a billion – yes, you read that right – people have moved over to the proverbial dark side – or should I say, Messenger blue. 

Zuckerberg revealed that the Facebook Messenger app now has over 500 million active monthly users, which is really impressive when you think of how many people were less than impressed with the whole ‘forceful’ adoption strategy.  (more…)

Ask Mark Zuckerberg anything in his first Q&A

Published by on Oct 31st, 2014, No Comments

facebook-question-600Facebook has an estimated 1.35 billion users and most of them have a lot of burning questions for the social media giant but usually they just talk among their friends and never truly get a straight answer. Well, following in the footsteps of Reddit’s “Ask me anything” sessions, Facebook’s CEO Mark Zuckerberg will drop the walls around his company and act as “customer support” himself next week in Facebook’s first community Q&A. (more…)